营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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Marketing in a Digital World
University of Illinois at Urbana-Champaign
Marketing in a Digital World
课程
Marketing Analytics
University of Virginia
Marketing Analytics
课程
The Strategy of Content Marketing
University of California, Davis
The Strategy of Content Marketing
课程
Brand Management: Aligning Business, Brand and Behaviour
University of London
Brand Management: Aligning Business, Brand and Behaviour
课程
Introduction to Personal Branding
University of Virginia
Introduction to Personal Branding
课程
Introduction to Search Engine Optimization
University of California, Davis
Introduction to Search Engine Optimization
课程
Introduction to Marketing
University of Pennsylvania
Introduction to Marketing
课程
Pilares de Marketing Digital
Universidad Austral
Pilares de Marketing Digital
课程
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
Viral Marketing and How to Craft Contagious Content
课程
Marketing Digital
Universidade de São Paulo
Marketing Digital
课程
Introducción a las redes sociales. Sus objetivos y métricas.
Tecnológico de Monterrey
Introducción a las redes sociales. Sus objetivos y métricas.
课程
市场营销专业人士所需的数字分析:理论市场分析
University of Illinois at Urbana-Champaign
市场营销专业人士所需的数字分析:理论市场分析
课程
Search Engine Optimization Fundamentals
University of California, Davis
Search Engine Optimization Fundamentals
课程
Market Research and Consumer Behavior
IE Business School
Market Research and Consumer Behavior
课程
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
Digital Media and Marketing Strategies
课程
市场营销专业人士所需的数字分析:市场营销分析实践
University of Illinois at Urbana-Champaign
市场营销专业人士所需的数字分析:市场营销分析实践
课程
Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign
Digital Media and Marketing Principles
课程
Estrategias de  Redes Sociales
Universidad Austral
Estrategias de Redes Sociales
课程
什么是社交?
Northwestern University
什么是社交?
课程

    关于 营销 的常见问题

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.