营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
课程
评分为 4.9(满分 5 星)。2696 条评论
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
课程
Introduction to Marketing

Introduction to Marketing

University of Pennsylvania
课程
Marketing Analytics

Marketing Analytics

University of Virginia
课程
评分为 4.6(满分 5 星)。4912 条评论
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
课程
评分为 4.5(满分 5 星)。2341 条评论
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
课程
评分为 4.7(满分 5 星)。11877 条评论
游戏化

游戏化

University of Pennsylvania
课程
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
课程
评分为 4.6(满分 5 星)。6033 条评论
Marketing Digital

Marketing Digital

Universidade de São Paulo
课程
评分为 4.8(满分 5 星)。1427 条评论
Sports Marketing

Sports Marketing

Northwestern University
课程
评分为 4.7(满分 5 星)。632 条评论
什么是社交?

什么是社交?

Northwestern University
课程
评分为 4.6(满分 5 星)。3429 条评论
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
课程
评分为 4.8(满分 5 星)。765 条评论
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
课程
评分为 4.7(满分 5 星)。2070 条评论
Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

Northwestern University
课程
评分为 4.8(满分 5 星)。592 条评论
Introduction to the Digital Advertising Landscape

Introduction to the Digital Advertising Landscape

University of Colorado Boulder
课程
评分为 4.5(满分 5 星)。181 条评论
Advertising and Society

Advertising and Society

Duke University
课程
评分为 4.7(满分 5 星)。639 条评论

    关于 营销 的常见问题

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.