营销

营销课程介绍在整个消费者周期中影响消费者的战略。学生将学习基础知识,例如制定营销战略,塑造品牌,分配广告预算,以及使用数字化方式和社交媒体渠道来实现商业目标。

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平面设计
California Institute of the Arts
平面设计
专项课程
数字营销
University of Illinois at Urbana-Champaign
数字营销
专项课程
Search Engine Optimization (SEO)
University of California, Davis
Search Engine Optimization (SEO)
专项课程
Social Media Marketing
Northwestern University
Social Media Marketing
专项课程
营销组合实践
IE Business School
营销组合实践
专项课程
Marketing Strategy
IE Business School
Marketing Strategy
专项课程
Pricing Strategy Optimization
University of Virginia
Pricing Strategy Optimization
专项课程
Digital Advertising Strategy
University of Colorado Boulder
Digital Advertising Strategy
专项课程
Branding: The Creative Journey
IE Business School
Branding: The Creative Journey
专项课程
Основы Digital Маркетинга
National Research University Higher School of Economics
Основы Digital Маркетинга
专项课程
Content Strategy for Professionals
Northwestern University
Content Strategy for Professionals
专项课程
Market Research
University of California, Davis
Market Research
专项课程
Marketing Digital
Universidad Austral
Marketing Digital
专项课程
社交媒体营销
Tecnológico de Monterrey
社交媒体营销
专项课程
Recommender Systems
University of Minnesota
Recommender Systems
专项课程
Analysing: Numeric and digital literacies
Macquarie University
Analysing: Numeric and digital literacies
专项课程
Foundations of Marketing Analytics
Emory University
Foundations of Marketing Analytics
专项课程
国际营销与跨行业增长
Yonsei University
国际营销与跨行业增长
专项课程
营销组合的实施
IE Business School
营销组合的实施
专项课程

    关于 营销 的常见问题

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.