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    • Brand Management
    Related topics:品牌打造商务品牌CRM营销数字社交媒体营销引导程序

    筛选依据

    ''brand management'的 195 个结果

    • 免费

      University of London

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      您将获得的技能: Employment, Strategy and Operations, Customer Relationship Management, Marketing, Customer Success, Sales, Brand, Leadership and Management, Stock, Finance, Brand Management

      4.9

      (5.6k 条评论)

      Beginner · Course · 1-3 Months

    • IE Business School

      IE Business School

      Branding: The Creative Journey

      您将获得的技能: Advertising, Brand, Brand Management, Communication, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Experience, Finance, Human Computer Interaction, Influencing, Journalism, Leadership and Management, Marketing, Media Production, Media Strategy & Planning, Public Relations, Research and Design, Sales, Strategy and Operations, User Experience

      4.6

      (1.1k 条评论)

      Beginner · Specialization · 3+ Months

    • IE Business School

      IE Business School

      Brand Identity and Strategy

      您将获得的技能: Marketing, Media Strategy & Planning, Communication, Brand, Brand Management

      4.7

      (580 条评论)

      Intermediate · Course · 1-3 Months

    • IE Business School

      IE Business School

      Brand and Product Management

      您将获得的技能: Design and Product, Brand, Research and Design, Marketing, Leadership and Management, Customer Relationship Management, Architecture, Brand Management, Visual Design

      4.7

      (2.3k 条评论)

      Mixed · Course · 1-3 Months

    • Coursera Project Network

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      您将获得的技能: Computer Graphics, Marketing, Brand, Brand Management

      4.7

      (776 条评论)

      Intermediate · Rhyme Project · Less Than 2 Hours

    • University of Pennsylvania

      University of Pennsylvania

      Entrepreneurship

      您将获得的技能: Accounting, Brand Management, Business Process Management, Design and Product, Digital Marketing, Entrepreneurial Finance, Entrepreneurship, Forecasting, General Accounting, Innovation, Leadership and Management, Market Analysis, Market Research, Marketing, Probability & Statistics, Product Management, Product Marketing, Research and Design, Sales, Strategy, Strategy and Operations

      4.8

      (5k 条评论)

      Beginner · Specialization · 3+ Months

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      免费

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      您将获得的技能: Marketing, Leadership and Management, Writing, Influencing, Content Marketing, Communication, Brand Management

      4.5

      (3.4k 条评论)

      Intermediate · Course · 1-3 Months

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      IE Business School

      IE Business School

      Storytelling in Branding and Content Marketing

      您将获得的技能: Market (Economics), Journalism, User Experience, Marketing, Leadership and Management, Human Computer Interaction, Influencing, Public Relations, History, Brand Management, Communication

      4.3

      (201 条评论)

      Beginner · Course · 1-3 Months

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      University of Pennsylvania

      University of Pennsylvania

      Retail Marketing Strategy

      您将获得的技能: Data Analysis, Market (Economics), Leadership, Data Management, Brand, Analytics, Marketing Strategy, Financial Analysis

      4.9

      (94 条评论)

      Beginner · Course · 1-4 Weeks

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      免费

      The State University of New York

      The State University of New York

      Launch Your Online Business

      您将获得的技能: Entrepreneurship, Marketing, Advertising Sales, Web Development, Research and Design, Digital Marketing, Leadership and Management, Business Development, Supply Chain and Logistics, Web Design, Sales, Computer Programming, Social Media, Public Relations, E-Commerce, Persona Research, Communication, Brand Management

      4.8

      (166 条评论)

      Beginner · Course · 1-4 Weeks

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      The State University of New York

      The State University of New York

      Career Brand Management

      您将获得的技能: Brand Management, Business Communication, Business Psychology, Change Management, Communication, Computer Graphics, Design and Product, Entrepreneurship, Graphic Design, Human Computer Interaction, Human Resources, Leadership and Management, Market Research, Marketing, Marketing Management, Planning, Project Management, Research and Design, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics, User Research

      4.5

      (487 条评论)

      Beginner · Specialization · 3+ Months

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      Google

      Google

      Google UX Design

      您将获得的技能: Advertising, Brand Management, Business Psychology, Change Management, Communication, Computer Programming, Design and Product, Entrepreneurship, Experience, Human Computer Interaction, Interactive Design, Leadership and Management, Marketing, Problem Solving, Programming Principles, Research and Design, Sales, Social Media, Strategy, Strategy and Operations, User Experience, User Experience Design, User Research, Visual Design, Web, Web Design, Web Development, Website Wireframe

      4.8

      (32.5k 条评论)

      Beginner · Professional Certificate · 3+ Months

    与 brand management 相关的搜索

    brand management: aligning business, brand and behaviour
    career brand management
    brand and product management
    1234…17

    总之,这是我们最受欢迎的 brand management 门课程中的 10 门

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Branding: The Creative Journey: IE Business School
    • Brand Identity and Strategy: IE Business School
    • Brand and Product Management: IE Business School
    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Entrepreneurship: University of Pennsylvania
    • The Strategy of Content Marketing: University of California, Davis
    • Storytelling in Branding and Content Marketing: IE Business School
    • Retail Marketing Strategy: University of Pennsylvania
    • Launch Your Online Business: The State University of New York

    您可以在 Marketing 中学到的技能

    市场(经济学) (28)
    社交媒体 (15)
    营销战略 (14)
    分析 (13)
    品牌 (13)
    数字营销 (13)
    营销分析 (11)
    计划 (11)
    广告 (9)
    建模 (9)
    社交媒体营销 (9)
    品牌管理 (7)

    关于 品牌管理 的常见问题

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    此常见问题解答内容仅供参考。建议学生多做研究,确保所追求的课程和其他证书符合他们的个人、专业和财务目标。
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