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Market Research 课程

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University of North Texas
Bachelor of Applied Arts and SciencesUniversity of North Texas
Imperial College London
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HSE University
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HSE University
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“market research”共返回 689 条结果

  • Market Research by University of California, Davis
    Market Research
    University of California, Davis
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。878 条评论
    4.5(878)
    52k 名学生
    Beginner LevelBeginner
  • Market Research and Consumer Behavior by IE Business School
    Market Research and Consumer Behavior
    IE Business School
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。3701 条评论
    4.4(3,701)
    82k 名学生
    Beginner LevelBeginner
  • Marketing Analytics by University of Virginia
    Marketing Analytics
    University of Virginia
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。5589 条评论
    4.7(5,589)
    260k 名学生
    Beginner LevelBeginner
  • Business Analytics by University of Pennsylvania
    Business Analytics
    University of Pennsylvania
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。14961 条评论
    4.6(14,961)
    340k 名学生
    Beginner LevelBeginner
  • Customer Insights: Quantitative Techniques by University of Illinois at Urbana-Champaign
    Customer Insights: Quantitative Techniques
    University of Illinois at Urbana-Champaign
    课程
    Filled StarFilled StarFilled StarFilled StarStar
    评分为 4(满分 5 星)。23 条评论
    4(23)
    6.1k 名学生
    Mixed LevelMixed
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    Understanding Research Methods
    University of London
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。4779 条评论
    4.6(4,779)
    200k 名学生
    Mixed LevelMixed
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    Marketing Strategy
    IE Business School
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。4493 条评论
    4.5(4,493)
    100k 名学生
    Beginner LevelBeginner
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    An Introduction to Consumer Neuroscience & Neuromarketing
    Copenhagen Business School
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。2193 条评论
    4.7(2,193)
    100k 名学生
    Beginner LevelBeginner
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    User Experience Research and Design
    University of Michigan
    专项课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.8(满分 5 星)。1306 条评论
    4.8(1,306)
    58k 名学生
    Beginner LevelBeginner
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    Strategic Business Analytics
    ESSEC Business School
    专项课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.3(满分 5 星)。1127 条评论
    4.3(1,127)
    81k 名学生
    Advanced LevelAdvanced
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    Customer Insights: New Product Development Orientation
    University of Illinois at Urbana-Champaign
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。75 条评论
    4.4(75)
    12k 名学生
    Beginner LevelBeginner
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    Quantitative Research
    University of California, Davis
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。189 条评论
    4.4(189)
    15k 名学生
    Intermediate LevelIntermediate
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    Research Report: Delivering Insights
    University of California, Davis
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.5(满分 5 星)。117 条评论
    4.5(117)
    9.6k 名学生
    Intermediate LevelIntermediate
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    Research Proposal: Initiating Research
    University of California, Davis
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。632 条评论
    4.6(632)
    39k 名学生
    Intermediate LevelIntermediate
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    Use Google Forms for Marketing Surveys
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.7(满分 5 星)。9 条评论
    4.7(9)
    Beginner LevelBeginner
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    Design-Led Strategy: Design thinking for business strategy and entrepreneurship
    The University of Sydney
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。604 条评论
    4.6(604)
    35k 名学生
    Intermediate LevelIntermediate
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    The Neuromarketing Toolbox
    Copenhagen Business School
    课程
    Filled StarFilled StarFilled StarFilled StarFilled Star
    评分为 4.8(满分 5 星)。111 条评论
    4.8(111)
    5.5k 名学生
    Beginner LevelBeginner
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    Analyzing Market Attractiveness Using Creately
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.6(满分 5 星)。60 条评论
    4.6(60)
    3k 名学生
    Beginner LevelBeginner
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    The Economics of Agro-Food Value Chains
    Technische Universität München (TUM)
    课程
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    评分为 4.4(满分 5 星)。262 条评论
    4.4(262)
    12k 名学生
    Intermediate LevelIntermediate
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    Research job opportunities with Selenium and Python
    Coursera Project Network

    新

    指导项目
    Filled StarFilled StarFilled StarFilled StarStar
    评分为 3.8(满分 5 星)。11 条评论
    3.8(11)
    Intermediate LevelIntermediate

Searches related to market research

market research and consumer behavior

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总之,这是我们最受欢迎的 market research 门课程中的 10 门

  • Market Research: University of California, Davis
  • Market Research and Consumer Behavior: IE Business School
  • Marketing Analytics: University of Virginia
  • Business Analytics: University of Pennsylvania
  • Customer Insights: Quantitative Techniques: University of Illinois at Urbana-Champaign
  • Understanding Research Methods: University of London
  • Marketing Strategy: IE Business School
  • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
  • User Experience Research and Design: University of Michigan
  • Strategic Business Analytics: ESSEC Business School

您可以在 Marketing 中学到的技能

市场(经济学) (28)
社交媒体 (15)
营销战略 (14)
分析 (13)
品牌 (13)
数字营销 (13)
营销分析 (11)
计划 (11)
广告 (9)
建模 (9)
社交媒体营销 (9)
品牌管理 (7)

关于 Market Research 的常见问题

  • Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.

  • In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.

  • Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.

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