Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Randy Hlavac specializes in social and integrated marketing. In 1990, he founded Marketing Synergy, Inc [MSI], which helps business and consumer focused companies define, engage acquire high value communities using social, web, mobile and integrated marketing technologies. In addition he is a member of the faculty and lecturer in the Medill School’s Integrated Marketing Communications program where he teaches graduate and undergrad courses on social & integrated marketing. His social marketing class was written up in the Wall Street Journal [Here Tweeting is a Class Requirement (3/09/1)]. He is a board member for the Chicago Association of Direct Marketing and is a frequent speaker on social, web, and database marketing professional associations and organizations.