Dr. Iris Ginzburg

Director of the MBA Program specializing in Management of Technology, Entrepreneurship & Innovation at Tel Aviv University


    <p>In a nutshell: I am a true zealot of Innovation in general and especially Israeli Innovation. </p> <p>My formal education started with a B.Sc. in Physics and Mathematics (cum laude), followed by a PhD in physics ("Artificial Neural Networks") both from the Tel Aviv University. I also earned an M.Sc. in Management of Technology from MIT Sloan School of Management.</p> <p>In my career I followed many paths. I spent 6 years in the 80s as a software engineer. During my school years I worked as a physics instructor and later as a research associate. In the late 90s I worked for PWC as a consultant, a move that galvanized my future decision to fuse academia, research and teaching with business and industry. </p> <p><span>Early 2000, I co-founded and managed ContX, a start-up that developed location-based services for mobile providers focusing on mobile and internet commerce. Too early for the market and too late to raise money, we were unable to gain traction.&nbsp;&nbsp;&nbsp; </span></p> <p>In 2003 after Joining IBM I <span>founded and was the global leader of IBM's Innovation Management Practice. I led this effort for 5 years during which I had the pleasure and the privilege of working with outstanding peers and exciting clients. I helped clients design and implement, customized innovation processes, explore new technology-based growth opportunities and guide open collaboration efforts. I worked with some of the most innovative companies in the world in many a sector such as communications, industrial and financial sectors in Asia, US and Europe.&nbsp; This position also allowed me to create and develop strategic innovation frameworks.&nbsp; </span></p> <p>I am a strong believer in the Israeli Innovation ecosystem and in further developing it. In 2007 I founded the Israeli Innovation Forum (IIF) at IDC - the Interdisciplinary Center in Herzliya. I lead the forum and served as the academic director.</p> <p>In 2008 after leaving IBM, I started Demaya. It is a boutique strategic Innovation consulting firm. Together with my partner and with a group of experienced consultants we provide innovation services mainly to large organizations in Israel and outside of Israel.</p> <span>In 2010, feeling antsy again, I founded and took the position of director and general manager of the&nbsp;MBA program for Management of Technology, Innovation and Entrepreneurship at the&nbsp;Recanati Business School at Tel Aviv University. In addition to our state-of-the-art academic curriculum, we have successfully launched unique and innovative activities such as a set of unique Innovation and Entrepreneurship Master Classes, and the Delta startup studio - a pre-accelerator in which our students and graduates can take an idea from concept to execution, experiencing the true meaning of entrepreneurship in practice.&nbsp; </span> <span>In the 4 years this program has been running it has gained strong recognition in the marketplace, with heavy involvement of leading entrepreneurs, innovators and practitioners.&nbsp; With more than 300 students, this program is considered Recanati's flagship MBA program.&nbsp;</span>