Tracy Loh is part of the faculty at the Department of Communications and New Media, National University of Singapore. Dr Loh’s research focuses mainly on the social psychology of computer-mediation communication. She is interested in the effects of social media, risk perception and crisis communication as well as online decision-making, credibility and trust. She teaches modules of social media in communication management, advertising strategies, and managing communication campaigns. Before entering academia, Dr Loh has also spent many years working in the fields of advertising, public relations and marketing communications. Her experience lies mainly in the hospitality and food and beverage industries as well as in the music industry.