课程信息

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100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
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完成时间大约为4 小时
英语(English)

您将学到的内容有

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

您将获得的技能

Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为4 小时
英语(English)

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教学大纲 - 您将从这门课程中学到什么

1

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完成时间为 4 小时

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

完成时间为 4 小时
4 个视频 (总计 13 分钟), 23 个阅读材料, 1 个测验
4 个视频
Welcome1分钟
Identifying the right marketing tools for your business3分钟
Introduction to the sales process3分钟
Understanding the role of analytics packages4分钟
23 个阅读材料
Getting started10分钟
Developing your marketing and sales for growth2分钟
Marketing goals and objectives15分钟
Identifying goals and strategic objectives for your business (Exercise 1)10分钟
Branding10分钟
Identifying a strong brand5分钟
Reviewing your brand10分钟
Product/service development5分钟
Reach2分钟
Planning effective marketing5分钟
Reviewing digital marketing tools and best practice10分钟
Selecting tools to help you achieve your objectives2分钟
Sales2分钟
Planning and analyzing sales using the Sales Funnel (Exercise 5)10分钟
Strategic planning for your sales activities10分钟
Using analytics in your marketing and sales2分钟
Typical features of an analytics platform5分钟
Evaluating your marketing and sales activities10分钟
Selecting the right metrics for your growth opportunity5分钟
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2分钟
Recording your progress10分钟
Congratulations10分钟
Progressing to the next course in 10,000 Women2分钟
1 个练习
End of course assessment

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