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返回到 高级竞争策略

学生对 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的评价和反馈

4.7
798 个评分
174 条评论

课程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

热门审阅

AD
Jun 30, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

AA
Feb 11, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

筛选依据:

76 - 高级竞争策略 的 100 个评论(共 171 个)

创建者 Dilan N

Jul 30, 2019

Content will help my day to day work.

创建者 Dawit T W

Dec 17, 2015

Great professor, interesting course.

创建者 Marcos A N R

Nov 26, 2015

One of the best courses on Coursera.

创建者 Gabriel M L

Sep 5, 2020

Awsome course! Excellent professor.

创建者 Xinhui H

Jun 20, 2017

Best teacher I never have before!

创建者 Iván d l H T

Jul 7, 2018

Very useful and practise course.

创建者 Daniel S

Jun 18, 2016

The best free strategy course!

创建者 ALOK K

Dec 19, 2018

Very insightful and engaging.

创建者 Somdeep B

Nov 27, 2020

It was an amazing experience

创建者 Cesar S

Nov 18, 2020

Nice content and locations.

创建者 SHITAL R Z

Jun 16, 2020

A great course for career.

创建者 ASHUTOSH

Aug 21, 2020

easy langue to understand

创建者 Joji A

May 23, 2020

good content and delivery

创建者 Елизавета В

Jun 28, 2020

That was a great course.

创建者 Naveen K

Aug 22, 2015

Awesome concept to learn

创建者 Rayees A L

Jul 14, 2020

Great fully satisfied

创建者 SANCHIT M

May 17, 2020

very helpful course

创建者 Vladimir R

Oct 11, 2016

Excellent course...

创建者 Jaqueline K W

Aug 7, 2015

Perfect professor!

创建者 Anthony

Jul 5, 2020

¡excelente curso!

创建者 Diego A M R

Mar 23, 2019

Excellent course.

创建者 Vadim M

Aug 25, 2015

Simply excellent!

创建者 Ruchit M

Nov 25, 2020

very informative

创建者 Mohammad H A

Apr 6, 2018

Very informative

创建者 Arun R

May 29, 2017

Fantastic Course