课程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Jun 30, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

Feb 11, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

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学生对 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的评价和反馈

课程概述

热门审阅

76 - 高级竞争策略 的 100 个评论（共 171 个）

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热门在线课程

热门在线专项课程

在线证书

在线学位课程

Coursera

社区

更多

学生对路德维希马克西米利安慕尼黑大学提供的高级竞争策略的评价和反馈

76 - 高级竞争策略的 100 个评论（共 171 个）