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课程概述

The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities. To understand such complexity we will take Italy as a large, open-air lab in which all major phenomena and business dynamics influencing agribusiness worldwide coexist and clearly show their effects. History, heritage and tradition, technology and innovation, brilliant farmers and multinational companies, all in a constrained, diverse physical and business landscape, Italy is the perfect sampling area for agribusiness. In our learning experience we will benefit from the knowledge and experience of different Bocconi University Professors and several CEOs and top executives who are re-shaping agribusiness concepts. Course Syllabus: Week 1: Heritage and Excellence in Italian Agriculture Week 2: Challenges of the Global Agro-System Week 3: Innovation in Agribusiness Week 4: Developing new business concepts...
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