课程信息
3.4
5 个评分
2 个审阅
专项课程

第 2 门课程(共 4 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程

第 2 门课程(共 4 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
Reading
8 个视频 (总计 65 分钟), 5 个阅读材料, 2 个测验
Video8 个视频
Introduction to the Science and Practice of Annual Giving2分钟
The Science of Annual Giving (Part 1)6分钟
The Science of Annual Giving (Part 2)11分钟
Direct Mail for Annual Giving (Part 1)9分钟
Direct Mail for Annual Giving (Part 2)11分钟
Using Telemarketing Overview (Part 1)10分钟
Using Telemarketing Overview (Part 2)8分钟
Reading5 个阅读材料
A Note From UC Davis10分钟
About the Final Project2分钟
Welcome to Peer Reviews!3分钟
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combinations
Suggested Activity: Solicitation Script30分钟
Quiz1 个练习
Module 1 Quiz20分钟
2
完成时间(小时)
完成时间为 3 小时

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
Reading
5 个视频 (总计 48 分钟), 2 个测验
Video5 个视频
Building a Portfolio (Part 1)11分钟
Building a Portfolio (Part 2)10分钟
Securing a Donor Visit10分钟
Working with High-Value Donors12分钟
Quiz1 个练习
Module 2 Quiz20分钟
3
完成时间(小时)
完成时间为 3 小时

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
Reading
5 个视频 (总计 35 分钟), 1 个阅读材料, 2 个测验
Video5 个视频
Memberships (Part 1)6分钟
Memberships (Part 2)7分钟
Events (Part 1)9分钟
Events (Part 2)10分钟
Reading1 个阅读材料
Assessment Overview10分钟
Quiz1 个练习
Module 3 Quiz20分钟
4
完成时间(小时)
完成时间为 5 小时

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
Reading
5 个视频 (总计 28 分钟), 3 个阅读材料, 2 个测验
Video5 个视频
Approaches and Trends in Multi-channel Fundraising10分钟
Multi-Channel Fundraising in Action (Part 1)7分钟
Multi-Channel Fundraising in Action (Part 2)6分钟
Annual Campaigns: Building a Base of Support Course Summary2分钟
Reading3 个阅读材料
Assessment Overview10分钟
Multi-Channel Marketing30分钟
Suggested Activity: Solicitation Calendar15分钟
Quiz1 个练习
Module 4 Quiz20分钟

讲师

Avatar

Michelle Poesy

Senior Director
Annual and Special Gifts

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Fundraising and Development 专项课程

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

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