2.6 Targeting and Segmenting

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Skills You'll Learn

Fundraising, Customer Relationship Management (CRM), Management, Marketing

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Sep 1, 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

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Nov 4, 2023

Incredible value, well planned and executed. Entertaining and easy to follow along. Very happy with my Experience and I doubt I will ever find a similarly valuable course on the platform.

From the lesson

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

Taught By

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    Andrea Rurale

    Director

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