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返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

221 个评分
43 个审阅


This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....



Aug 17, 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.


Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.


1 - International B2B (Business to Business) Marketing 的 25 个评论(共 43 个)

创建者 Sanjay Y

Jan 30, 2019



创建者 Deleted A

Feb 13, 2019

excellent teaching

创建者 K V V

Feb 13, 2019

Good teaching.

创建者 Saurabh K

Feb 20, 2019

very good for learning

创建者 Soumyajeet K

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

创建者 김광석

Sep 30, 2018

thanks you!!!

创建者 Guillermo G

Jul 19, 2016

Great teacher!

创建者 The A P

Apr 05, 2016

love the lectures

创建者 Vasyl R

Jun 08, 2018

Great analysis and insights about International Marketing methods.

创建者 Ashish C

May 31, 2018

very good and informative

创建者 sabreen k m k

Oct 17, 2016


创建者 Basem m e s

Oct 08, 2016

very Good

创建者 Manuel E L d l V R

Apr 12, 2017

Great !!

创建者 Ahmed A S

Apr 20, 2016

Great Course to Start a business Career

创建者 José V S

Jun 09, 2016


创建者 Deleted A

Jul 13, 2016

I am quite new to this learning portal and thus visited just few courses. Nevertheless I didn´t finish all of them because some were unfortunately quite boring. In contrast this course is so far the best I have seen. Professor Chang caught my attention from the first second. Course is very well structured, lessons and language are easy to understand. Lecture is very interactive, interrupted by short questions to maintain your concentration. Background is changing in order to keep your attention and desire to know more. Learning with prof. Chang is simply great fun!!!

创建者 Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

创建者 Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

创建者 Madhav G

Sep 16, 2017

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.

创建者 Marie-Caroline L

Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

创建者 Alexandre B

Dec 22, 2017

too long..

创建者 Pablo M

May 28, 2019

Very Usefull

创建者 (Thomas) T A C

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing


Jun 02, 2019

The best course there is on International B2B Marketing. Thanks Professor Chang!

创建者 Tynychbek Z

Jun 19, 2019

very good