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返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
467 个评分
94 条评论

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB
Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA
Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据:

26 - International B2B (Business to Business) Marketing 的 50 个评论(共 93 个)

创建者 Vasyl R

Jun 8, 2018

Great analysis and insights about International Marketing methods.

创建者 Israel S

Jun 6, 2020

I liked the course. A lot of benefit for my personal growing.

创建者 Fausto R d B

Mar 23, 2020

Excellent course to answer current questions about B2B2C...

创建者 Gopala K

May 15, 2020

this is very good Gaining knowledge and Marketing strategy

创建者 Kehinde D

May 10, 2020

I had an insightful learning session with this course.

创建者 Xavier M

Jul 2, 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

创建者 Oluwatunmise D

May 14, 2021

It's been a very insightful learning experience

创建者 Sumant D

Aug 18, 2019

Good one for all the Leaders in all Industries

创建者 Abdul-Rahman J

Apr 30, 2020

Very insightful, wish it was a bit longer.

创建者 Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

创建者 Ahmed A S

Apr 20, 2016

Great Course to Start a business Career

创建者 Gabriel T E

Apr 19, 2018

Very good professor. Clear and clever.

创建者 Georgios R

Aug 25, 2019

Fantastic course , Amazing Professor

创建者 MOHAMED M P

Aug 21, 2020

Very good course in B2B marketing

创建者 Imrul C

Dec 24, 2020

It has been an amazing course.

创建者 Arshit T S

May 13, 2020

International marketing skills

创建者 Ashish C

May 31, 2018

very good and informative

创建者 Saurabh K

Feb 20, 2019

very good for learning

创建者 Ankur K

Aug 15, 2021

The course was good!!

创建者 SALONI C

Oct 17, 2020

Very knowledgeable

创建者 jose m m

May 10, 2020

perfect, very good

创建者 Deleted A

Feb 13, 2019

excellent teaching

创建者 Phan T A

Apr 5, 2016

love the lectures

创建者 Vineet k

Feb 13, 2019

Good teaching.

创建者 Guillermo G

Jul 19, 2016

Great teacher!