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返回到 International B2B (Business to Business) Marketing

学生对 延世大学 提供的 International B2B (Business to Business) Marketing 的评价和反馈

271 个评分
59 条评论


This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....



Dec 19, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.


Aug 17, 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.


26 - International B2B (Business to Business) Marketing 的 50 个评论(共 58 个)

创建者 Saurabh K

Feb 20, 2019

very good for learning

创建者 José M m r

May 10, 2020

perfect, very good

创建者 Deleted A

Feb 13, 2019

excellent teaching

创建者 The A P

Apr 05, 2016

love the lectures

创建者 K V V

Feb 13, 2019

Good teaching.

创建者 Guillermo G

Jul 19, 2016

Great teacher!

创建者 김광석

Sep 30, 2018

thanks you!!!

创建者 Pablo M

May 28, 2019

Very Usefull

创建者 Hafiz F

Apr 27, 2020

Great work

创建者 Jéssica C S

Mar 24, 2020

Very Good!

创建者 Alexandre B

Dec 22, 2017

too long..

创建者 Tynychbek Z

Jun 19, 2019

very good

创建者 Basem m e s

Oct 08, 2016

very Good

创建者 José V S

Jun 09, 2016


创建者 Manuel E L d l V R

Apr 12, 2017

Great !!


Sep 30, 2019


创建者 sabreen k m k

Oct 17, 2016



Apr 22, 2020


创建者 April J

Apr 09, 2016

The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.

PS. I like the funny introductions and side comments of Prof. Chang.

创建者 Jiajia Z

Oct 08, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.


May 31, 2016

It would be better if the course can include more examples

创建者 Juan E S M G

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

创建者 Ornicha B

Apr 15, 2020

It was a great opportunity to study in this course

创建者 Diego A P G

Mar 07, 2017

Good content

创建者 Guruswaminathan A

Aug 04, 2019

Very good