Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
提供方
弗吉尼亚大学
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课程信息
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第 1 门课程（共 4 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为14 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
您将获得的技能
Technology DisruptionDigital TrendsCompetitive LifecycleDigital StrategyStrategic Management
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为14 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
波士顿咨询公司
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
完成时间为 3 小时
10 个视频 （总计 67 分钟）, 3 个阅读材料, 2 个测验
完成时间为 2 小时
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
完成时间为 2 小时
10 个视频 （总计 59 分钟）
完成时间为 5 小时
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
完成时间为 5 小时
20 个视频 （总计 144 分钟）
完成时间为 4 小时
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
完成时间为 4 小时
20 个视频 （总计 161 分钟）
审阅
来自数字化转型的热门评论
由 GS 提供Nov 11, 2019
The course gives good examples and is useful for the own Company. I could understand much better why several decision were taken. Amane should very detailed and easy tounderstand (even for foreigners)
由 LD 提供Feb 14, 2021
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
由 SS 提供Sep 25, 2018
Good overall introduction to Digital Transformation. One trivial observation , the speakers keep referring to only " he" when referring to someone in the talks. You may want to include she's as well.
由 CN 提供Feb 28, 2019
very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
关于 Leading the Modern Day Business 专项课程
The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.
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