关于此课程： Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology. By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization
制作方： BCG, University of Virginia
教学方： Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business教学方： Amane Dannouni, Principal at The Boston Consulting Group, Singapore
教学方： Sonja Rueger, Project Leader, The Boston Consulting Group
教学方： Ching Fong Ong, Senior Partner and Managing Director, The Boston Consulting Group
| 级别 | 初级 |
| 承诺学习时间 | 4 weeks of study, 2 hours per week for weeks 1 - 3 ,and 3 hours of work for week 4 |
| 语言 | English, 字幕： Spanish |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
10 个视频, 2 个阅读材料, 1 个练习测验
- Материал для самостоятельного изучения: Course Overview & Requirements
- Материал для самостоятельного изучения: Survey
- Вопрос для обсуждения: Introduce Yourself
- 视频: Week 1 Introduction
- 视频: Exponential Evolution of Technology
- 视频: Deconstruction of the Value Chain
- 视频: Interview with Philip Evans on Deconstruction
- 视频: Technology Makes the Difference
- 视频: Digital Transformation at Pitney Bowes
- 视频: Interview with Pitney Bowes CEO, Marc Lautenbach
- 视频: Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder
- Вопрос для обсуждения: What are your take-aways from the Pitney-Bowes interviews?
- Тренировочный тест: Practice Quiz: Technology Laws of Business Disruption
- 视频: Week 1 Conclusion
- Вопрос для обсуждения: Week 1 Takeaways
已评分: Week 1 Quiz: Technology Laws of Business Disruption
第 2 周
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
10 个视频, 2 个练习测验
- 视频: A Historical Perspective
- 视频: Disruption Is Not New Part I
- 视频: Disruption Is Not New Part II
- 视频: Environmental Analysis & the Competitive Life Cycle
- 视频: The Competitive Life Cycle in Detail
- Тренировочный тест: Practice Quiz: Understanding the Context
- 视频: The Liability of Incumbency
- 视频: The Economics of Innovation
- 视频: A Portfolio View
- Тренировочный тест: Practice Quiz: Winning in the Digital Age
- 视频: Week 2 Conclusion
已评分: Week 2 Quiz on Foundations of Digital Transformation
第 3 周
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
20 个视频, 4 个练习测验
- 视频: Big Data Part I
- 视频: Big Data Part II
- 视频: Interview with John Rose on Trust
- 视频: Shift to the Cloud Part I
- 视频: Shift to the Cloud Part II
- Тренировочный тест: Practice Quiz: Drivers of Digital Transformation
- 视频: Internet of Things
- 视频: Additive Manufacturing Part I
- 视频: Additive Manufacturing Part II
- 视频: Cyber Security Part I
- 视频: Cyber Security Part II
- Тренировочный тест: Practice Quiz: Opportunities and Challenges
- 视频: Artificial Intelligence Part I
- 视频: Artificial Intelligence Part II
- 视频: Blockchain Part I
- 视频: Blockchain Part II
- 视频: Interview with Nicolas Harlé on Blockchain
- Тренировочный тест: Practice Quiz: Emerging Trends and Technologies
- 视频: Combination of Trends
- 视频: Tour Through BCG's Innovation Center for Operations
- 视频: Interview with Moundir Rachidi on Industry 4.0
- Тренировочный тест: Practice Quiz: Emerging Trends and Technologies
- 视频: Week 3 Conclusion
已评分: Week 3 Quiz: High-profile Digital Technologies
第 4 周
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
20 个视频, 3 个练习测验
- 视频: Interview with Tom Reichert on the Framework
- 视频: Strategy Driven by Digital
- Тренировочный тест: Practice Quiz on Layer 1: Strategy Palette
- 视频: Digitize the Core Part I
- 视频: Digitize the Core Part II
- 视频: Interview with Antoine Gourévitch on Digitization
- 视频: New Digital Growth Part I
- 视频: New Digital Growth Part II
- 视频: Innovation & UVA's i.Lab
- Тренировочный тест: Practice Quiz on Layer 2: The Fundamental Duality
- 视频: People & Organization
- 视频: Interview with Martin Danoesastro on Agile @ Scale
- 视频: Data & Analytics Part I
- 视频: Data & Analytics Part II
- 视频: Data & Analytics at London's Heathrow Airport
- 视频: Technology
- 视频: Interview with Stefan Mohr on Technology
- 视频: Ecosystems
- Тренировочный тест: Practice Quiz on Layer 3: The Core Enablers
- 视频: Interview with Ralf Dreischmeier on Success Factors of Digital Transformation
- 视频: Week 4 Conclusion
- 视频: Course Conclusion
已评分: Week 4 Quiz: Your Path to Digital Transformation
常见问题解答
运作方式
Задания курса
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Помощь сокурсников
Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
Сертификаты
Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
制作方
BCG
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
From far, the best MooC I've done regarding Digital Transformation.
Excellent!
Excellent material. Excellent delivery of the sessions. Good insights into digital transformation even for experienced professionals.
Great course and one that was very well structured. Liked the interviews with people to illustrate more on the learnings. I would strongly suggest make this a 5 week course as the content of week 4 is quite a lot to be condensed to learn in 1 week.