Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization
课程信息
4.8
613 个评分
您将学到的内容有
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
您将获得的技能
Technology DisruptionDigital TrendsCompetitive LifecycleDigital StrategyStrategic Management
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
10 个视频 （总计 67 分钟）, 2 个阅读材料, 2 个测验
10 个视频
Week 1 Introduction2分钟
Exponential Evolution of Technology11分钟
Deconstruction of the Value Chain9分钟
Interview with Philip Evans on Deconstruction7分钟
Technology Makes the Difference10分钟
Digital Transformation at Pitney Bowes50
Interview with Pitney Bowes CEO, Marc Lautenbach12分钟
Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder8分钟
Week 1 Conclusion2分钟
2 个阅读材料
Course Overview & Requirements10分钟
Survey10分钟
2 个练习
Practice Quiz: Technology Laws of Business Disruption8分钟
Week 1 Quiz: Technology Laws of Business Disruption10分钟
周
2完成时间为 2 小时
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
10 个视频 （总计 59 分钟）, 3 个测验
10 个视频
A Historical Perspective6分钟
Disruption Is Not New Part I5分钟
Disruption Is Not New Part II9分钟
Environmental Analysis & the Competitive Life Cycle6分钟
The Competitive Life Cycle in Detail6分钟
The Liability of Incumbency8分钟
The Economics of Innovation9分钟
A Portfolio View3分钟
Week 2 Conclusion1分钟
3 个练习
Practice Quiz: Understanding the Context14分钟
Practice Quiz: Winning in the Digital Age6分钟
Week 2 Quiz on Foundations of Digital Transformation25分钟
周
3完成时间为 3 小时
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
20 个视频 （总计 144 分钟）, 5 个测验
20 个视频
Big Data Part I6分钟
Big Data Part II6分钟
Interview with John Rose on Trust11分钟
Shift to the Cloud Part I5分钟
Shift to the Cloud Part II5分钟
Internet of Things10分钟
Additive Manufacturing Part I4分钟
Additive Manufacturing Part II6分钟
Cyber Security Part I8分钟
Cyber Security Part II5分钟
Artificial Intelligence Part I7分钟
Artificial Intelligence Part II7分钟
Blockchain Part I8分钟
Blockchain Part II8分钟
Interview with Nicolas Harlé on Blockchain8分钟
Combination of Trends9分钟
Tour Through BCG's Innovation Center for Operations12分钟
Interview with Moundir Rachidi on Industry 4.06分钟
Week 3 Conclusion2分钟
5 个练习
Practice Quiz: Drivers of Digital Transformation6分钟
Practice Quiz: Opportunities and Challenges6分钟
Practice Quiz: Emerging Trends and Technologies6分钟
Practice Quiz: Emerging Trends and Technologies2分钟
Week 3 Quiz: High-profile Digital Technologies20分钟
周
4完成时间为 3 小时
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
20 个视频 （总计 161 分钟）, 4 个测验
20 个视频
Interview with Tom Reichert on the Framework10分钟
Strategy Driven by Digital13分钟
Digitize the Core Part I8分钟
Digitize the Core Part II5分钟
Interview with Antoine Gourévitch on Digitization9分钟
New Digital Growth Part I6分钟
New Digital Growth Part II6分钟
Innovation & UVA's i.Lab8分钟
People & Organization11分钟
Interview with Martin Danoesastro on Agile @ Scale8分钟
Data & Analytics Part I2分钟
Data & Analytics Part II11分钟
Data & Analytics at London's Heathrow Airport10分钟
Technology12分钟
Interview with Stefan Mohr on Technology10分钟
Ecosystems10分钟
Interview with Ralf Dreischmeier on Success Factors of Digital Transformation4分钟
Week 4 Conclusion3分钟
Course Conclusion1分钟
4 个练习
Practice Quiz on Layer 1: Strategy Palette2分钟
Practice Quiz on Layer 2: The Fundamental Duality10分钟
Practice Quiz on Layer 3: The Core Enablers8分钟
Week 4 Quiz: Your Path to Digital Transformation20分钟
4.8
172 个审阅37%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
热门审阅
very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was very approachable and fun especially by Amane Dannouni.
讲师
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Amane Dannouni
Principal at Boston Consulting Group, Singapore
Sonja Rueger
Project Leader, Boston Consulting Group
Ching Fong Ong
Senior Partner and Managing Director, Boston Consulting Group关于 波士顿咨询公司
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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