课程信息
4.6
128 个评分
33 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:2-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:2-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Think

We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker....
Reading
8 个视频 (总计 57 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
The Unexpected9分钟
Incongruities8分钟
Process Need4分钟
Industry and Market Structures 6分钟
Demographics, Changes in Perception, and New Knowledge10分钟
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2分钟
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4分钟
Reading1 个阅读材料
Guest Entrepreneur Bios10分钟
Quiz1 个练习
Week 1 Quiz26分钟
2
完成时间(小时)
完成时间为 2 小时

Listen

This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve....
Reading
11 个视频 (总计 69 分钟), 1 个测验
Video11 个视频
The Importance of the Listening Phase 7分钟
The Purpose of a Business2分钟
Setting Up Customer Meetings5分钟
Running Customer Meetings3分钟
Your Total Product 6分钟
Listening to Suppliers7分钟
Conclusion4分钟
Jud Bowman: Cold-calling and Listening for a Customer's Problem1分钟
Desh Deshpande: Talking to Customers6分钟
Shazi Visram: Introduction and Listening to Customers19分钟
Quiz1 个练习
Week 2 Quiz26分钟
3
完成时间(小时)
完成时间为 1 小时

Plan

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work....
Reading
10 个视频 (总计 43 分钟), 1 个测验
Video10 个视频
What is Strategy?6分钟
Porter's Five Forces 5分钟
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4分钟
Conducting a SWOT Analysis7分钟
Strategic Positioning6分钟
Conclusion1分钟
Jud Bowman: Risk-Taking Behavior1分钟
Desh Deshpande: Planning Cascade Communications6分钟
Shazi Visram: Advice to Her Younger Self 1分钟
Quiz1 个练习
Week 3 Quiz24分钟
4
完成时间(小时)
完成时间为 1 小时

Clarify

In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience....
Reading
12 个视频 (总计 49 分钟), 1 个测验
Video12 个视频
Creating Fit & a Business Model4分钟
Introducing the Business Model Canvas3分钟
Customer Segments2分钟
Channels6分钟
Revenue Streams4分钟
Key Partnerships4分钟
Your Elevator Pitch8分钟
Conclusion1分钟
Jud Bowman: Avoiding Crisis Mode2分钟
Desh Deshpande: What is a Successful Elevator Pitch?4分钟
Shazi Visram: Control in Her Venture2分钟
Quiz1 个练习
Week 4 Quiz22分钟

讲师

Avatar

Professor Buck Goldstein

University Entrepreneur in Residence and Professor of the Practice
Economics
Avatar

Dr. Holden Thorp, PhD

Provost and Professor of Chemistry and Medicine
Chemistry

关于 The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities....

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