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学生对 IE商学院 提供的 Brand & Content Marketing 的评价和反馈

4.5
17 个评分
3 个审阅

课程概述

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....
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1 - Brand & Content Marketing 的 2 个评论(共 2 个)

创建者 mauricio k

Jul 28, 2019

rich reading materials, nice interviews, high quality topics and very nice professor.

创建者 Antonio P S C

Nov 17, 2019

Could be a lot shorter. Some information is really good, other is filler.