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学生对 IE商学院 提供的 Brand & Content Marketing 的评价和反馈

4.3
28 个评分
6 条评论

课程概述

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....
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1 - Brand & Content Marketing 的 6 个评论(共 6 个)

创建者 Raul N C G

Mar 30, 2020

The course is an eye-opener. Interesting and makes a good caseproviding useful examples to back it up. It is a worthy fit for this specialization.

创建者 mauricio k

Jul 28, 2019

rich reading materials, nice interviews, high quality topics and very nice professor.

创建者 Edith N V

Jan 15, 2020

Absolutely loved this course! Super interesting and not boring at all!

创建者 Antonio P S C

Nov 17, 2019

Could be a lot shorter. Some information is really good, other is filler.

创建者 Pashala Y

Feb 06, 2020

This course may be eye opening for someone who is completely new to the concept of branded content and storytelling, however there is very little practical information or guides on how to create content. Instead the professor speaks broadly about intangible concepts and the general way of "how things should be done". I am a diligent student and love taking notes and I am struggling to find key points to note down. The first course in this specialisation was brilliant, however I am on week 3 already of this course and I am very disappointed.

创建者 Karen G B B

Feb 13, 2020

I honestly was not impressed by this module. It has a lack of information, the material was just going around of the idea that the world is full of information and how technology is damaging the classical process of journalism. I did not learn how is the real process in agencies to create the content and manage it. The additional material was just reinforcing the same idea of how technology has changed people's perceptions and this material was not enough to open up some definitions to expand research.