Chevron Left
返回到 Storytelling in Branding and Content Marketing

学生对 IE商学院 提供的 Storytelling in Branding and Content Marketing 的评价和反馈

4.4
216 个评分

课程概述

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

热门审阅

AK

Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!

Thanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 29, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

筛选依据:

26 - Storytelling in Branding and Content Marketing 的 48 个评论(共 48 个)

创建者 Malalarisoa R R

Apr 12, 2021

创建者 Camila A R S

Jul 5, 2021

创建者 Soyka M C

May 24, 2022

创建者 Said A M

Jun 5, 2021

创建者 Jean P M A

Mar 8, 2021

创建者 Syed M H

Jul 24, 2020

创建者 María d C P

Jul 3, 2021

创建者 Maria P L P

Aug 28, 2021

创建者 Vishal J

May 26, 2020

创建者 Paivi L

Mar 2, 2022

创建者 Belozerova I V

Jan 7, 2021

创建者 Nasstasja L

Aug 26, 2020

创建者 Andy J A A

Nov 9, 2021

创建者 Sibbir R

Apr 18, 2020

创建者 Julia Q

Aug 1, 2021

创建者 Leanne D C F

Oct 3, 2020

创建者 Angel I

Oct 12, 2020

创建者 Swayam A

Jun 8, 2020

创建者 Zhengyi X

Aug 8, 2022

创建者 Sophia D

Oct 30, 2020

创建者 Asli A

Mar 30, 2022

创建者 Melany J R M

Jun 27, 2022

创建者 SEBASTIAN A S C

Nov 9, 2020