课程概述
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success.
The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty.
筛选依据：
1 - Brand Identity and Strategy 的 2 个评论（共 2 个）
创建者 Kashaf A
•Jun 11, 2019
Awesome and well taught.
创建者 Alaa O B
•May 08, 2019
I would no recommend this course to anyone, So many assignment that are so boring and long, unlike other courses where you have 1 assignment at the end of each week or a multiple choice test... Most of the people who take these courses here are busy, working people and sometimes business owners who if they had that much time to spare on assignments and research would've went back to college X(
