学生对 IE商学院 提供的 Brand Identity and Strategy 的评价和反馈

Awesome and well taught.

Lots of great tools and matrixes. Takes you step by step and you can apply the frameworks right away.

Un curso completo y muy bien estructurado. Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección. La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación. En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

Very Interactive course.

I think this course is well-intended but unsatisfactory. I do feel I learned about the concept of brands and how to perceive/create their identity, myself being a complete stranger to this area, but I think the course becomes very repetitive and sometimes incoherent. Of course, I understand that an online course like this, only four weeks long, can barely skim the surface of what is the formation of a brand, but still, I am left with the feeling that I could have been better conceived to cover a broader base of the discipline.

Personally, I did not mind the amount of work and assignments required because I feel practical work is a must for learning such abstract concepts and theories. I do think, though, that sometimes the assignments were unclear or confusing, and also the review sections sometimes did not match up to the instructions which made the evaluations more difficult.

All in all, I am left with a lot of curiosity around this subject of brands and branding and so I will continue my studies elsewhere.

i felt i needed more examples, it was all so quick and not all was understood

The course is ok, but not great, nor what I expected. It does not go very deep on the concepts, and sometimes (like at least 50% of the time) asks you to do assignments with concepts it has not explained 🤷. There are no questionnaires/quizzes like in other courses (there is only one and it is only 10% of the grade). Most of the assignments are peer reviews, and sometimes even if you send the thing on time, you get reviewed by only one person and have to deal with his/her subjectivity. My opinion: The evaluation process should be reviewed and make at least 50% of the assignments quizzes, so we are evaluated for what we learned, not just based on the opinions of people who are just learning.

I would no recommend this course to anyone, So many assignment that are so boring and long, unlike other courses where you have 1 assignment at the end of each week or a multiple choice test... Most of the people who take these courses here are busy, working people and sometimes business owners who if they had that much time to spare on assignments and research would've went back to college X(