2.6 Connecting all the dots: Translating your brand into a positioning statement.

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来自 IE商学院 的课程
品牌和产品管理
731 评分
IE商学院
731 评分
课程 1(共 5 门,Specialization 营销组合实践
从本节课中
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

与讲师见面

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing