1.1 How do you classify new products and what is the product mix?

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来自 IE商学院 的课程
品牌和产品管理
731 评分
IE商学院
731 评分
课程 1(共 5 门,Specialization 营销组合实践
从本节课中
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

与讲师见面

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing