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学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

4.7
2,377 个评分

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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1 - 品牌和产品管理 的 25 个评论(共 522 个)

创建者 Ricardo O

Feb 10, 2016

创建者 PK

May 16, 2019

创建者 Andrijana H

Mar 30, 2020

创建者 jaeminshim

Jan 5, 2019

创建者 Deuel C E

Aug 18, 2019

创建者 Мосеев К К

Dec 14, 2018

创建者 Samaa B

Jun 20, 2020

创建者 Vardaan g

May 11, 2019

创建者 Paula S G

Mar 15, 2020

创建者 Nader M A

Mar 6, 2019

创建者 Salil R

Sep 8, 2018

创建者 Jeannette M

Aug 14, 2016

创建者 Juan E M M

Sep 23, 2020

创建者 Anthony J D

Jun 8, 2020

创建者 Srinivasa V

Apr 26, 2020

创建者 Shu Q L

Jul 18, 2016

创建者 Ervin J D P

Sep 2, 2020

创建者 Sampson N O

Feb 5, 2021

创建者 Ghazal H

Feb 8, 2020

创建者 Soyeon S

Feb 26, 2017

创建者 Peter I A

Jan 7, 2020

创建者 Kiran G

Jun 17, 2021

创建者 Youssef M

Apr 25, 2022

创建者 Bankole J

Sep 20, 2020

创建者 Ajay K

Jun 19, 2022