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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
2,057 个评分
447 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

226 - Brand and Product Management 的 250 个评论(共 443 个)

创建者 Aya

Apr 13, 2020

Helped me understand the basics of branding

创建者 Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

创建者 Krishnaprabhu

May 11, 2020

It was an unbelievable learning experience

创建者 Naveed I

May 11, 2020

It will really really helpful in my career

创建者 Abhinav

Aug 12, 2020

Thank you for the informative course BPM.

创建者 Ishank K

Jun 29, 2020

Deep Understanding about brand management

创建者 Samia A

May 12, 2020

Very Informative course. Great instructor

创建者 Liya S

Aug 25, 2019

very good course with a very good teacher

创建者 Vahid N

Aug 28, 2016

Great introduction to the subject matter.

创建者 Alvin J S

Nov 15, 2020

Simplified yet very informative, cheers!

创建者 Veronika U

Oct 26, 2020

This was really useful course for me. :)

创建者 Anamika A

Jun 3, 2020

The concepts were excellently explained.

创建者 Ryan M

Apr 3, 2020

Great course with real up-to-date ideas.

创建者 Łukasz C

Aug 21, 2016

Really great course! I enjoyed it alot!

创建者 Matteo R

Jul 25, 2017

Great course and super cool instructor

创建者 Jean W C

Sep 20, 2016

very interactive course.. very helpful

创建者 Maisaa M S

May 6, 2019

Very well explained. Easy to follow.

创建者 Jose A Z P

Jan 8, 2017

This course is awesome i like a lot

创建者 Sophia J

Dec 10, 2016

Great course and amazing professor!

创建者 Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

创建者 Amer h

Oct 7, 2017

Informative and easy to understand

创建者 Wadzanai C

Dec 3, 2016

Beautiful course for role changers

创建者 Duke N

Oct 18, 2016

Informative and interesting course

创建者 Erika B

Sep 21, 2020

very clear, brief and informative

创建者 MOHAMMED F K

Sep 16, 2020

very good and so much informative