课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

学生对 IE商学院提供的 Brand and Product Management 的评价和反馈

课程概述

热门审阅

251 - Brand and Product Management 的 275 个评论（共 426 个）

热门在线课程

热门在线专项课程

在线证书

在线学位课程

Coursera

社区

更多

学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

课程概述

热门审阅

251 - Brand and Product Management 的 275 个评论（共 426 个）

Coursera Footer

热门在线课程

热门在线专项课程

在线证书

在线学位课程

Coursera

社区

更多

学生对 IE商学院提供的 Brand and Product Management 的评价和反馈