课程概述
热门审阅
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
376 - Brand and Product Management 的 400 个评论（共 416 个）
创建者 Manuel R O
•Really good with some examples and great insights.
创建者 Aliexo f
•The depth of the topic taught is really amazing
创建者 Aarti v
•best course for understanding brand marketing
创建者 SeyedKamalAddin R
•Good course.
just, it does not go in depth
创建者 Eugene T
•Great course for Branding Insights!
创建者 uday k
•it was a great learning experience
创建者 Kajal R
•The course was a great help to me.
创建者 Hassan S
•Could have been more engaging
创建者 Shruthi S
•Helpful and value adding
创建者 Bolaji o o
•GOOD BRAND AND PRODUCT
创建者 mafer s
•Me está encantando!
创建者 RAJAT S
•very nice course.
创建者 EKANE R H
•very interesting
创建者 Pravinpratap S
•Good experience
创建者 Nagesh S
•good learning,
创建者 Harshad D
•excellent
创建者 Monika T
•Useful
创建者 Jose F O A
•great
创建者 Alan S C
•OK
创建者 Jennifer M
•Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
创建者 Laura E S
•Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.
创建者 Cristina T
•This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.
创建者 Sheila
•Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.
创建者 Vijay S
•The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.
创建者 Miguel M
•Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong
Example
4.2 How to develop your brand portfolio - part 1.
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