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返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

4.7
2,240 个评分
481 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

476 - 品牌和产品管理 的 482 个评论(共 482 个)

创建者 Roberta C

Apr 25, 2020

pretty flat and not specific, an average course, I expected more

创建者 Kimberly A C N

Feb 16, 2016

Okay course. Techniques and content are a bit too traditional.

创建者 Anthony H

Dec 27, 2020

Poorly structured review quizzes and ambiguous answers.

创建者 Hamza B

May 12, 2018

week 1 and 2 were good but 3 and 4 were useless

创建者 Garik K

Mar 14, 2016

I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.

Sincerely,

Garik

创建者 Cristian m m

Jul 29, 2020

Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.

saludos

创建者 Owolabi o o

Sep 28, 2020

I unenroll