Chevron Left
返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

2,238 个评分
480 条评论


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....


Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


176 - 品牌和产品管理 的 200 个评论(共 482 个)

创建者 Jawahar S

Jul 21, 2019

Very good introduction to concepts with relevant examples and readings.

创建者 Mukhtar O

Oct 14, 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

创建者 Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

创建者 Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

创建者 Julian A M G

Aug 4, 2020

I really liked this course beacuse it was so clear and understanding.

创建者 Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

创建者 Suvansh S

Apr 14, 2020

Good content and great course material. Useful for day to day usage.

创建者 Ewa G

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

创建者 Maru G

Mar 6, 2018

Quiet interesting and i will like to complete the course hopefully.

创建者 Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


Apr 26, 2020

Excellent course material on branding . A must for every marketeer

创建者 Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

创建者 Valentina d c

Dec 3, 2019

it has been a good course, i suggest you to add more case history

创建者 Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

创建者 Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

创建者 Kagiso K

Jan 26, 2021

The Course material and content is very good and well organized

创建者 JAYA E

Oct 31, 2020

very informative in brand building and knowing about customers.

创建者 Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

创建者 Ahmed A E G B

Dec 8, 2019

it`s great courses with a well endowed and masterful professor


May 14, 2020

I loved to learn a lot about how to create your own branding.

创建者 Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

创建者 Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

创建者 Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

创建者 Nasim A

Mar 2, 2021

Excellent course I have ever taken for the brand management

创建者 Ruchi C V

Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.