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学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

2,364 个评分
509 条评论


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


176 - 品牌和产品管理 的 200 个评论(共 513 个)

创建者 Peter M

Aug 19, 2020

Such a great course and I learned so much. The instructor was very engaging.

创建者 Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

创建者 AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

创建者 Adoh I B

May 1, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

创建者 remie w

Oct 7, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

创建者 Igor B

Aug 6, 2019

Excellent course with a great approach to the values of a brand. Congrats!

创建者 ashok s

Aug 4, 2020

It was great learning through this channel .

Very good learning experience

创建者 Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

创建者 Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

创建者 Divya J

Jun 14, 2021

The course is good. It gives a detailed study of marketing and branding

创建者 Jawahar S

Jul 21, 2019

Very good introduction to concepts with relevant examples and readings.

创建者 Kartikeya T

Jul 23, 2022

T​he course content and teaching was really clear and articulated well

创建者 Mukhtar O

Oct 14, 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

创建者 Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

创建者 Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

创建者 Julian A M G

Aug 4, 2020

I really liked this course beacuse it was so clear and understanding.

创建者 Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

创建者 Suvansh S

Apr 14, 2020

Good content and great course material. Useful for day to day usage.

创建者 Ewa P

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

创建者 Maru G O

Mar 6, 2018

Quiet interesting and i will like to complete the course hopefully.

创建者 Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


Apr 26, 2020

Excellent course material on branding . A must for every marketeer

创建者 Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

创建者 Valentina d c

Dec 3, 2019

it has been a good course, i suggest you to add more case history

创建者 Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,