Chevron Left
返回到 Brand and Product Management

学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
1,905 个评分
421 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

176 - Brand and Product Management 的 200 个评论(共 418 个)

创建者 Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

创建者 Ruchi C V

Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.

创建者 Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

创建者 Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

创建者 Catalina G C

Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

创建者 Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

创建者 Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

创建者 Gustavo G

Mar 8, 2016

I had learn in this course! More than my own university.

创建者 Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

创建者 raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

创建者 Anna B

May 8, 2020

Great course, clear structure, incredibly interesting!

创建者 Dr V K S G

Jun 10, 2020

Practical case study of lemondae is very good example

创建者 YUDHEESH P

Sep 2, 2020

It was awesome and that Marketing Funnel was amazing

创建者 Sylvano I

Aug 19, 2020

very informative learnt so much on brand management

创建者 Muhammad S

Jul 22, 2020

Very interesting and valuable for business students

创建者 vishal k

Jul 24, 2017

Great course with good examples explained properly

创建者 Agnieszka

Feb 26, 2017

Excellent! I really enjoyed following this course.

创建者 Koh W B J

Nov 18, 2020

Interesting and comprehensive content and course.

创建者 soumya K

Sep 12, 2018

excellent course to understand brand. very useful

创建者 Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

创建者 Stephen O

Jun 8, 2019

Great Course. Very informative and descriptive.

创建者 Adam I

May 14, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

创建者 Dee M

May 19, 2016

Great, great course - many very useful insights

创建者 Reiner P

May 9, 2016

5 stars, this is a perfect course with Impact.

创建者 Vedashree K

Nov 28, 2020

Excellent course with interesting assignments.