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返回到 品牌和产品管理

学生对 IE商学院 提供的 品牌和产品管理 的评价和反馈

2,364 个评分
509 条评论


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


201 - 品牌和产品管理 的 225 个评论(共 513 个)

创建者 Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

创建者 Kagiso K

Jan 26, 2021

The Course material and content is very good and well organized

创建者 JAYA E

Oct 31, 2020

very informative in brand building and knowing about customers.

创建者 Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

创建者 Ahmed A E G B

Dec 8, 2019

it`s great courses with a well endowed and masterful professor


May 14, 2020

I loved to learn a lot about how to create your own branding.

创建者 Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

创建者 Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

创建者 Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

创建者 Nasim A

Mar 2, 2021

Excellent course I have ever taken for the brand management

创建者 Ruchi C V

Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.

创建者 Abhinav A P

Jun 17, 2021

R​eally good course. Very informative and well structured.

创建者 Adekola F

Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

创建者 Jai K T

Jan 18, 2017

Great course to learn about brands and product management.

创建者 Catalina G C

Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

创建者 Dallas M

Jul 29, 2021

Loved this course and are looking forward to taking more!

创建者 Tamil S V K

May 18, 2020

This course is quite informative and learnt new concepts.

创建者 Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

创建者 Gustavo G

Mar 8, 2016

I had learn in this course! More than my own university.

创建者 Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

创建者 raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

创建者 Anjali s

Jan 5, 2021


创建者 Anna B

May 8, 2020

Great course, clear structure, incredibly interesting!

创建者 Joshua A

Oct 28, 2021

o​oh what a course on branding.....thoroughly enjoyed

创建者 Dr V G

Jun 11, 2020

Practical case study of lemondae is very good example