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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
1,915 个评分
422 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

251 - Brand and Product Management 的 275 个评论(共 418 个)

创建者 Vinay K S

Aug 11, 2018

This course is very useful.

创建者 Thamara M

Aug 29, 2016

Good Job, really helpful!!!

创建者 Rinishka R

May 20, 2016

totally love this course <3

创建者 RAMRAJ

Mar 27, 2020

this course has helped me

创建者 Кабанова Е В

Dec 25, 2017

Thank you for the course!

创建者 Abiru

Oct 20, 2020

detailed and interesting

创建者 Md R I

Jun 12, 2020

This is excellent course

创建者 Pranath D S

Mar 19, 2019

Exceptionally explained.

创建者 Dmitry S

Sep 12, 2017

Very exciting and useful

创建者 Muhammad B Z

Aug 3, 2018

A must-do for beginners

创建者 Boris V

Jun 27, 2017

Excellent course indeed

创建者 Tobi B

Sep 15, 2020

It was very insightful

创建者 OMOLOLA O

Jun 4, 2020

The course is amazing.

创建者 DILEEP K B

Nov 6, 2016

Beyond my expectation.

创建者 Rayees A L

Jul 5, 2020

Great fully satisfied

创建者 Ilja P

Jul 29, 2019

Thank you, Professor!

创建者 S. M U S H

Sep 18, 2017

BEST PROFESSOR SO FAR

创建者 igor s

Apr 19, 2016

very very good course

创建者 Dennis P C

Oct 7, 2020

Engaging experience!

创建者 Anirudh M

Apr 25, 2020

The prof is amazing!

创建者 Seng L G

Apr 29, 2019

useful and practical

创建者 Sivakumar C

Mar 3, 2016

Very Comprehensive !

创建者 Rajendra P R

Aug 23, 2020

Fantastic course...

创建者 Kundan k

Dec 14, 2019

best for corporates

创建者 kevin g

Aug 28, 2016

Thanks !!! A Lot !!