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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

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411 条评论


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


301 - Brand and Product Management 的 325 个评论(共 407 个)

创建者 ankur s

May 24, 2017


创建者 irene s

Mar 14, 2017

muy bueno

创建者 Md. A R

Sep 26, 2020


创建者 Maria A

Nov 29, 2016


创建者 Deepak P

May 19, 2016


创建者 S. K

Oct 25, 2020


创建者 Sijie L

Oct 15, 2019

like it

创建者 wang

May 23, 2016


创建者 Gianfranco M R

Feb 24, 2016


创建者 nabil c

Mar 26, 2020


创建者 Peter K

Feb 29, 2016

5 Star

创建者 Sahil C

Aug 13, 2020


创建者 Afsin S

Jul 02, 2020


创建者 Naresh H

Jan 15, 2020


创建者 Waleed A

Jul 25, 2016


创建者 Pierina A V O

Aug 15, 2020


创建者 Mr. S

Apr 23, 2020



Apr 18, 2020


创建者 Sameer A

Sep 03, 2019


创建者 Shwetashree V

Jun 19, 2019


创建者 magna

Mar 27, 2020


创建者 Bragadeesh

Sep 07, 2016


创建者 Justyna F

May 09, 2020

Positives: Good introductory content with actionable insights.

Areas for improvement: Some of the content would benefit from being updated in light of market shifts over the past few years. Also, some course information is incorrect. For instance, in one of the final Week 4 videos, the instructor mentions that there is a video reviewing all course concepts. However, this video no longer exists (to my knowledge).

创建者 Carole R

Nov 28, 2017

Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)

创建者 Nikhil K

Dec 20, 2017

Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.