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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
2,214 个评分
476 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

326 - Brand and Product Management 的 350 个评论(共 477 个)

创建者 Harshal J

Dec 6, 2016

Very informative

创建者 Virendra G

Oct 9, 2016

Excellent course

创建者 Sarder S I J

Aug 8, 2020

Very up to date

创建者 Martin L

Apr 18, 2016

Amazing course!

创建者 Natalie N

Feb 12, 2016

Love the course

创建者 Vritti N

Jul 30, 2020

Amazing course

创建者 Souvik R

Jul 4, 2021

G​reat Course

创建者 Berk O

Sep 28, 2020

Great course.

创建者 Dr. G M Z

Jul 3, 2020

Good Learning

创建者 Jyotiswarup B

Jul 30, 2019

Good course .

创建者 Chau D

Sep 20, 2021

Great course

创建者 Mrinal t

Apr 16, 2021

Great Course

创建者 Ricardo A

Jan 8, 2021

great course

创建者 Pietro P

Oct 9, 2019

Really good!

创建者 parth s

Sep 28, 2018

it was great

创建者 Rana S M

May 9, 2021

informative

创建者 MOHAMMED S

Apr 12, 2020

good course

创建者 Jose R P R

Mar 29, 2016

Outstanding

创建者 Gabriel M

Jul 16, 2020

Excellent!

创建者 Adji P

Sep 22, 2018

AMAZING!!!

创建者 Juan P L

Nov 25, 2016

Excellent!

创建者 Seyi A

Jul 31, 2021

Excellent

创建者 Dr. S N B

Jun 12, 2021

Excellent

创建者 Anis C

Sep 21, 2020

Excellent