Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.

The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.

I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

通过本课程的学习对于品牌和产品管理iyoule一个新的知识架构体系。最重要的是这门课程很适用于互联网时代互联网品牌的建设，推出新的产品的时候如何选择品牌，考虑哪些因素母品牌的影响。三个品牌的管理工具，当然还有产品的管理思维，非常好。谢谢你们的精彩课程和老师的辛苦付出，把好的知识可以带到中国来。thank you!

Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.

amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.

Very engaging and informative course.

I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.

This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.