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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
2,217 个评分
476 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

MT
Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据:

151 - Brand and Product Management 的 175 个评论(共 477 个)

创建者 Vinitt J

Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

创建者 Akshit S

Jun 30, 2020

Develops insights about brand establishment and growth as well as product development.

创建者 Constantina C

Dec 4, 2020

I know how to use marketing terminology and speak about marketing mix implementation.

创建者 javihn t k s

Sep 5, 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

创建者 Vishakha K

Dec 22, 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

创建者 Sam W

Aug 26, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

创建者 Nehala R

Jul 1, 2020

I knew details about marketing mix implementation and it's an wonderful experience

创建者 ANGELA D P B B

Mar 25, 2021

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

创建者 Charan T

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

创建者 Asiru S

Feb 18, 2017

Am really happy about this course am taking and I enjoy how it is being thought.

创建者 Abhijit P

Jan 25, 2017

Great Course, covered everything from Product development till Brand positioning

创建者 Alex P

May 19, 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

创建者 Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

创建者 Ana V

Jan 25, 2021

Very eye oppening on what should happen internally to aspire for brand success

创建者 Peter M

Aug 19, 2020

Such a great course and I learned so much. The instructor was very engaging.

创建者 Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

创建者 AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

创建者 Adoh I B

May 1, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

创建者 remie w

Oct 7, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

创建者 Igor B

Aug 6, 2019

Excellent course with a great approach to the values of a brand. Congrats!

创建者 ashok s

Aug 4, 2020

It was great learning through this channel .

Very good learning experience

创建者 Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

创建者 Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

创建者 Divya J

Jun 14, 2021

The course is good. It gives a detailed study of marketing and branding

创建者 Jawahar S

Jul 21, 2019

Very good introduction to concepts with relevant examples and readings.