Chevron Left
返回到 Brand and Product Management

学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
1,578 个评分
340 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

筛选依据:

201 - Brand and Product Management 的 225 个评论(共 337 个)

创建者 Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

创建者 Satyam P

Feb 21, 2016

A very well explained course

创建者 Akande O O

May 27, 2020

Good teachings, nice course

创建者 Vinay K S

Aug 12, 2018

This course is very useful.

创建者 Thamara M

Aug 29, 2016

Good Job, really helpful!!!

创建者 Rinishka R

May 20, 2016

totally love this course <3

创建者 RAMRAJ

Mar 27, 2020

this course has helped me

创建者 Кабанова Е В

Dec 26, 2017

Thank you for the course!

创建者 Md R I

Jun 12, 2020

This is excellent course

创建者 Pranath D S

Mar 19, 2019

Exceptionally explained.

创建者 Dmitry S

Sep 12, 2017

Very exciting and useful

创建者 Muhammad B Z

Aug 03, 2018

A must-do for beginners

创建者 Boris V

Jun 27, 2017

Excellent course indeed

创建者 OMOLOLA O

Jun 04, 2020

The course is amazing.

创建者 DILEEP K B

Nov 06, 2016

Beyond my expectation.

创建者 Rayees A L

Jul 06, 2020

Great fully satisfied

创建者 Ilja P

Jul 29, 2019

Thank you, Professor!

创建者 S. M U S H

Sep 18, 2017

BEST PROFESSOR SO FAR

创建者 igor s

Apr 19, 2016

very very good course

创建者 Anirudh M

Apr 25, 2020

The prof is amazing!

创建者 Seng L G

Apr 29, 2019

useful and practical

创建者 Sivakumar C

Mar 03, 2016

Very Comprehensive !

创建者 Kundan k

Dec 14, 2019

best for corporates

创建者 Mithun

Aug 28, 2016

Thanks !!! A Lot !!

创建者 Geetendra S D

Jun 24, 2016

excellent professor