学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.

very interesting

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

Could have been more engaging

Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers

well enough

This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.

Positive: Approach to the topics is solid, readings are very valuable.

Negative: Some videos in week 3 and 4 have audio issues. Course should had a template with the course objectives, learning outcomes and grading scheme. 4 out of 6 quizzes didn't allow to see which questions were right or wrong. Social media resources such as a linkedin group for the specialization would add value. But the most negative aspect was not having the slides. A lot of the topics covered were presented very fast and not having the slides to review the materials made my experience in learning very frustrating. I note that also the course Critical Perspectives on Management had the same problems with the quizzes and also did not provide slides. what was somewhat frustrating also. Also, if IE is making an effort to become more relevant in this online space, it should allocate human resources to monitor and interact in the discussion forums. In my opinion there are a lot of opportunities to improve the student experience. What I found somewhat ​ because being this a series of courses in marketing, a lot of these issues had to been fixed/addressed before the course started...

Nonetheless my critics - which I expect to be considered as constructive critics, it is important to thank IE and Coursera for continuing providing online courses.

I wish you luck.

Ricardo J. Oliveira

Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.

god enough to pursue

Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.

Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.

the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).

The Content is quite good, but it needs more time in order to fully understand it.

The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.

I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..

Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong

Example

4.2 How to develop your brand portfolio - part 1.

Good course, and I liked the professors easy-going manner.

I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.

Otherwise, I liked the course!

Okay course. Techniques and content are a bit too traditional.

week 1 and 2 were good but 3 and 4 were useless

The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.

Sincerely,

Garik