I loved it! I am a chemist (R&D) with poor marketing background and I just thought it would be a good idea to gain some knowledge on branding, since I am considered a business development. I not only gained much more than I expected, I was enlightened!

This course has given me an insight into what Brand Management is. Prof Nader Tavassoli delivered the modules in a very interesting way with lots of examples and interviews. I definitely would recommend this course to anyone interested in this subject.

What an incredible course. This really helped me learn what goes into a brand, how to build and create a brand experience, and how to measure brand metrics. Thank you to the University of London and Professor Tavassoli for putting this course together!

I took up this course as I was assigned to a branding project for the company I am associated with. The way all the concepts are explained is really practical. After this course I am taking some actionable inputs to implement. It is highly recommended.

I really enjoyed the course, the information was on point. the test were a bit hard but forced me to think outside of the straightforward read. Definitelly a good chanllenge that opened my apetite to keep learning about business and brand management.

Excellent course, great tutorials and knowledgeable tutor. He makes the course and learning easy and interesting which keeps the student curious to know what's coming up in the next lesson. The lessons motivates the students to stick to this course.

Challenging and interesting summary of branding. This course is helping me take direct action to my work, bringing alignment across silos. I have a clearer vision of where I need to start making changes, and where I want the organization to end up.

It was a great experience and I definitely learned so much from this! I'm a student and I one hundred percent benefited from joining this course, meaning I explored areas that aren't thought at school. Professor Nader did a fantastic job. So happy!

In this course, I learned that branding is vital in a business because it will be the face of your organization. Professor Nader Tavassoli is also a fantastic educator; the way he explains topics and gives examples makes it easy for me to keep up.

I'm really tired to write a proper review but my honest opinion is that I would recommend this course to all my colleagues. It's simple but it gives you really good inputs. It helped me a lot and I can't wait to apply all these thoughts into work!

Totally loved everything about the course from the content to the professor and his way of teaching!

Its beautiful for everything was explained with case studies and examples!

Moreover, the assignments were so practical and actually got me thinking!

Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !

im so happy, and thank you very muct to coursera about this courses, bcs im so so cryin abot this im happy rn thank you! love you so much London Business school, thank you for University of London too bcs so pround abt this is course. Thank you<3

This has been one of my favourite courses ever. I learnt so much in these 5 weeks. Special thanks to our beloved Professor Nader Tavasolli for being the best. I'll highly recommend this course to every person interested in branding and business.

This course provides an excellent learning material to understand branding and ways to easily implement it. Course contains easy frameworks that can readily translate ideas into action. As a start-up co-founder, I found this course really useful.

One of the best MOOCs I have done. Professor Nader Tavassoli was great, his style of content delivery is simple and perfect for my understanding. I hope to enroll in more of his courses in the future, hope he does more. A great overall experience

Excellent!

I strongly recommend it because it is very clear, very practical and very well explained by Professor Nader Tavassoli. Suitable for those starting out in brand management or those who have been around for a long time. I learned a lot.

I thoroughly enjoyed the course and learning about how multi-faceted branding is. As a branding professional, I originally didn't think it would be very eye-opening, but I was wrong! The instructor explained concepts well, and was very likeable.

It is a course that should be taken by all who are interested in branding. Professor Nader Tavassoli is charismatic, systematic and has elements of originality. Anyone taking this course can be enriched with an extraordinary learning experience.

Very good course. The content is organized correctly and the lectures are quite interesting. One of the good things of the course was the interviews about each week's themes. I think this is a way of seeing how all the theory applies to reality.

One of the best classes I ever took. The teacher was awesome, they way he spoke was very easy to understand and the examples given perfect. I'm indeed going to look up more courses in this field and I hope to stumble on this high quality again.

Very good indeed! The teacher is amazing and didactic! In the first class I already went to see if he had social networks for me to follow! The course content is very rich and I certainly recommend it for everyone in the business area to do it!

I highly enjoyed this course. All the material was easy to follow and insightful. Very applicable to multiple aspects of business operations and communications. I anticipate applying much of this to how I strategize and engage during my career.

Congratulations on the brand course, it is a very important complement to learn more about the brand from the internal and external perspective of a company. I hope I can continue doing more courses on different points of interest in marketing.

This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.