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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,076 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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576 - 600 of 2,580 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By ZHENGYUNSI

Apr 4, 2022

I am very glad to participate in this course. It is a very practical brand management course. The systematic teaching gives me a lot of inspiration, which can be applied to practical work

By Paulo A B P

Jan 27, 2021

A passionate course. It was worth a lot to have done. It changed many preconceived ideas. It was worth the investment. It has many good examples that make the message easy to assimilate.

By Natalia S C M

Sep 9, 2020

I'm a third semester Marketing student and this course really helped me. All of the concepts were very interesting and professor Tavassoli's way of explaining made it easy to understand.

By Maria-Vittoria T (

Apr 17, 2023

Very inspiring and engaging professor. Interesting case studies and an entirely new perspective on my business has jut opend up. Thank you for giving me the opportunity to participate.

By Lauren J

Feb 6, 2022

This course was incredibly insightful and very well organized! Professor Tavassoli was excellent and very concise. His examples and explanations made these concepts very easy to digest.

By Lyn H

Feb 19, 2024

I gained so much from this course and I loved how accessible it was in terms of price and opportunity. My only gripe is that some of the links are broken on the extra reading sections.

By Jocelyne M

Oct 23, 2022

A very comprehensive and educational course, based on experience and practical analyses, away from mere theories. Thank you for this course and for the instructor Mr. Nader Tavassoli.

By William F

Aug 23, 2022

This course was packed full of current information and the instruction led videos and reading were exemplary! Would recommend to anyone looking for well-rounded curriculum on branding.

By PATRICIO E P C

Jan 6, 2021

One of the best courses that I have made tru Coursera. Great teacher with a simple and clear lenguaje to explain all the topics that where treated. I started to follows him in Twitter.

By john a

Jun 29, 2020

this is one of the best courses I have taken on this platform. Nader Tavassoli is a great teacher. I would take more courses on this platform because of my experience with this course

By Coffi F H

Feb 11, 2019

Very interesting. This Module helps me understand the meaning of Brand and brand behaviour and how to align these two concepts with the business to better deliver on the brand promise.

By suryakant p

Jan 26, 2022

Good Course. But there is no peer assignment in module three. Because of this my course showing pending. Request to arrange the peer assignment so I can review and complete my course.

By Sherin F

Dec 7, 2020

Thank you, this is really a great experience of online learning. I love how Professor explain and give examples. The quiz and assignment also help me understand more about the lesson.

By Darshika T

Jul 27, 2020

It's a brilliant course. Learning from Professor Nader Tavasolli is one of the learning best experiences of my life. This MOOC is amazing and couldn't be explained in any better way.

By Santosh M

Jul 27, 2020

Highly Informative. Nader was very careful to pick up great examples to bring alive the idea of the modules. Thank you for your guidance and lessons! It was a great one! All the Best

By Shantanu S

Jun 17, 2020

Brilliant understanding of concepts and some amazing interviews of some Great personalities And Professor Nader Tavassoli has made subject look easy with his tactics and fun attitude

By Divya R

Jun 11, 2020

Professor Nader is an excellent professor. The use of various examples and the use of props really made the concepts relatable and understandable easily. Absolutely love this course.

By William C

Oct 3, 2023

I learned so much from this course. However, because there is so much information that I know I'll forget, I downloaded every video to keep with me. Thank you for doing this course.

By Aman A

Mar 31, 2023

A great course taught by a great instructor. It teaches the basic details of brand management and definitely will be very helpful for everyone out there working in corporate sector.

By Sella D

Nov 27, 2021

saya sangat paham dan mengerti belajar disini dan banyak pengalaman dan hal yang saya tidak ketahu, semoga couursera lebih baik dan maju lagi sukses selalalu, thanknyou atas ilmunya

By Agustina R

Oct 26, 2020

Excellent course!! Totally aligned with my job and usefull for my daily work. The professor was incredibly clear and gave us interesting examples which I will never forget. Thanks!!

By Eva S

Jul 6, 2020

I am very thankful for the learnings I´ve got, very useful interviews and wonderful Professor Tavassoli! Just ranking 5 stars! Really teached me to build a healthy brand. Thank you.

By SAMKIT G

Jul 9, 2023

The course material has helped me to connect to the classroom teaching.

Thanks Prof. Nader Tavassoli, your simple and lucid examples made it possible to understand Brand Management.

By Hannah C

Feb 17, 2022

Very insightful and captivating. The lessons are enjoyable to follow. The tutor is easy to listen to and his words are easy to absorb. His explanations are thorough and whimsical.

By Ana C R

Jun 26, 2021

That was the coolest online course I have ever done. It is super interesting, the professor is funny, objective and the shared knowledge is amasing. So glade I did this, thank you!