Professor Nader is an amazing tutor. I am grateful for the opportunity to learn from him. Thank you Professor, Coursera & University of London.

The course is not that easy and i would request that the book on the videos to be available too. I have learn a lot through this course. Thanks

Amazing course! The concepts are explained very well. The best part is the peer graded assignments which test your knowledge and understanding.

I found this course an inspiring journey, bouncing between theory and many real life case studies, how to align business, brand and behaviour.

As a new student to the concept of Branding, this course really expanded my knowledge and gave me tools to apply what i have learnt. Thank you

The course was constructed comprehensive and compact. I am really inspired by the content exceptionally well presented by Professor Tavassoli.

The course gives a very good and complete insight of the brand's role in business. It is a n excellent choice to learn from a great professor.

This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.

Very well structured course.

Very educational and an interesting take on concepts that most marketers think of differently. Overall very insightful and highly applicable.

Very interesting perspective of how to manage the brand and a whole new concept between HR and Marketing working together, loved this course.

It was a wonderful experience. And I thank Professor Nader Tavassoli for his excellent teaching and coursera for giving me this oppurtunity.

Superb learning ,

Teaching was excellent

Videos and materials provided were awesome

Thanks fr increasing my ability towards branding analysis

This course taught me how brand management actually works and provided me the knowledge i need to truly understand core concept in my field.

it's valuable course, it gave me another extent and understanding in how to run and market Business starting from Business, brand, behavior.

Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.

I really enjoyed the course, it is clear, understandable and contains a lot of value. The interviews were excellent to ground the concepts

Professor Tavassoli is an excellent teacher. This course is a masterpiece, and I am very glad that I was able to take it on this platform.

I liked this course , and learned new concept of Branding .

overall Exercise and matter of course is very good well explained thru examples

A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.

Thorough, taught well using informative interviews and examples. Sometimes the graphics were difficult to understand. Overall, well done.

Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter

Very well explained, concepts were very interesting and like the interviews videos as well for better understanding with the real world.

it's great course for beginer. You will understand how a brand is built and you can immediately apply it to your brand, if you have one.

Its an awesome experience learning from Prof Nader Tavassoli. I did not just learn what i need to learn from this MOOC but I also enjoy.

Excellent course structure and lot of practical insights especially interview with industry professional is the highlight of this course