Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Mar 16, 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
创建者 Alberto O•
Aug 23, 2020
Debo reconocer que conocia una gran cantidad de los conceptos estudiados , pero hubo algunos novedosos. Considero que lo mas importante del curso fue realmente ensenar la articulacion armonica y orquestada que debe existir entre las marcas, el negocio y el comportamiento de los empleados en funcion de generar una gran experiencia y lealtad en el consumidor. Dserde mi punto de vista muy buen curso
创建者 Christopher T•
Jun 12, 2020
The content and themes in the course were very thorough and I found myself applying a lot of the theory to my current company.
I found watching the videos for extended periods quite draining - some editing and interaction to keep users interested would be very helpful. Also the ability to download the slideshow would be very helpful for studying and reflection at the end of modules.
创建者 Anna U•
Jan 16, 2021
Very Interactive and well taught MOOC. Very good examples and really applicable in one's reality especially as a brand builder. An area of improvement i will like to see is in the translation of the MOOC. There is need to check grammatical errors and very well ensure its in sync with what the Professor is saying. Great job all the same, most especially to Professor Nader Tavassoli.
创建者 Joyee L•
May 23, 2020
Great insight and overview for an intro into brand management. The quality of information provided is second to none and the professor gives lots of real life examples that makes it easier to understand certain difficult concepts. The workload is not hard and always relates to the topic of MOOC studying.
Overall a great experience and basic understanding for this career path.
创建者 Alexander Z•
Aug 21, 2018
I am currently starting my own company and simultaneously going through this MOOC - I can say that it's MUST! Don't expect to open a "New World" but this course definitely gets you to re-consider the deep truths about the core of very successful brands.
The professor provides some really thought-provoking examples and interviews, although they are not always up to the point.
创建者 Eli B•
May 23, 2020
Thank you so much for the chance to get to know such an important skill in life know it will help me make my dream to have my own business come true.
I have to note that the tests in every weekend felt a bit confusing so i couldent know how well i have learnt the subjects but thanks to your submissions i could bring my knowledge out for test
Thanx again ant take care!
创建者 Hannah G H•
Jun 14, 2020
Great information and interviews. I learned a lot from this course! The only reason for giving 4 out of 5 stars is because it is a little on the dry side. I sped up the videos because the instructor speaks very slowly, but I'm sure that is to be as inclusive with language as possible. All in all, completely worth my time and I'm so glad I took this course!
创建者 Debbie F•
May 4, 2021
This course was an exceptional one for me because I learnt a whole lot of new things about brand management. The first three modules were my best along with the interviews that went along with it. Hats off Professor Tavassoli! You did a wonderful job. Going forward, please make the moocs a little bit more interactive and less lecturing.
创建者 rahul m•
Aug 17, 2020
As such I could have given even 5 starts, but then there would be left nothing to improve. the course was good and it explains the modern principles of Brand Managment, and aligning Business, Brand and Behaviour. what I came to know is also the employee Brand concept. there was a chapter on Brand valuation but may be made more detailed.
创建者 Ruth E•
May 28, 2020
I found this course so helpful! A great course for those working in a wide range of environments. It taught me many aspects of Brand to look at that I hadn't considered before; I have definitely learned a lot that I can take into my employment.
I enjoyed completing the course at my own pace and the videos were broken down really well.
创建者 Alaa B•
Apr 22, 2019
great course and I've really learned a lot, I only faced a problem with the last assignment where I didn't understand exactly what to do. No one answered my question in the forums. I even tried contacting the lecturer on his personal email but I didn't get a reply and so I got stuck for a couple of days until I figured it out.
Mar 28, 2021
Would be better to review the add reading notes, as not all of them are currently available. Must say it was quite a hard and interesting course. Would be great to have some more reading in-depth material to absorb better the rinfo. My personal level of listening is not very good. Had to struggle to absorb the info. Thank u.
创建者 Stacey P•
Apr 27, 2020
Definitely learned some new things! Liked the way things were explained in easy to understand concepts and a modern approach. Was also great that there were interviews from top companies included throughout the lecture weeks. Recommended for those who are new to marketing and those who want to brush up on key concepts.
创建者 Md. S I•
May 10, 2020
The journey with this course was spectacular. Although the lectures seemed ambiguous as a beginner but a little effort to understand will gift you a box of insights on the topic area. The quizzes seemed quite challenging. The lectures could be a little more in simplistic language. Loved this course!
创建者 siham b m•
Dec 15, 2020
I apreciate this course, it was useful to get news informations about Brand management, with good explanations. I really apreciate the interviews and how CEOs share with us their profesional experiences. It's was a mazing journey for me, and I'm sure that it will help me in my profesional life.
创建者 ANGELICA L X W•
Apr 28, 2020
Very informative and well structured. I would say that the last week regarding value and valuation was a bit confusing as there were things that could have been explained better compared to the rest of the course but overall really good. Learnt so much from this. Thank you!
创建者 Stijn v L•
Apr 15, 2020
Really great explanation on the subject, very thankful for this course. One little tip: Sometimes the people who were interviewed spoke way faster than Mr. Tavassoli did. Since I'm not a native English speaker this made it a bit difficult to follow the interviews sometimes.
创建者 Andile M•
Dec 29, 2021
The course was an eye-opener for me. I will be using a lot of this in my business. I saw some of the mistakes I made on my side & I need to also be consistent on how I market my business & also make sure that all the employees also understand our brand.
创建者 Alonso M C•
Oct 1, 2018
In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.
Jul 23, 2021
I think that the course included some huge key branding concepts and that's great. The instructor and host put goid effort to make it engaging. However, there was some boring parts here and there that needed more to be it more engaging. Thank you.
创建者 Waddah A•
Oct 2, 2020
The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!
创建者 Mpho L•
Dec 11, 2018
The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.
创建者 يوسف ع ب•
Aug 21, 2020
A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.
创建者 Vivek G•
Mar 2, 2020
Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.
创建者 Ilodianya S•
May 9, 2022
There is a comprehensive breakdown of the metrics, drivers, positioning and culture of branding, i.e the internal and external health of various brands and how they can appeal and be registered in the minds of ones target market.