I took great pleasure in studying this course which was very captivating and rich. the professor used many examples of business from the professional world which made the course even more instructive and enriching.

It was a very informative course on Brand Management. Explained all lectures with sufficient real world examples. Had a lot of interviews with company heads which gave us more insights about their brand management.

The best part about Coursera is its flexibility. i have personally learnt a lot from this particular course and has added some good values to my knowledge. this will surely help me in future for my corporate work.

Prof. Nader Tavassoli got an excellent style of teaching. I am very impressed. This is one of the best of the MOOC'S i have gone so far. It seems as if i am present physically in class. Thank you so much professor.

a great course curated by prof. Nader, of LBE. This course has expanded for me the horizons and understanding of branding for me, and has added tremendous amounts of value which can not be quantified by any Means.

Fantastic! This MOOC is complete and perfectly explained. I liked the way multiple present cases were shown as examples. I'd definitely recommend this course to everybody interested in brands and brand management.

Great and useful course, the examples are perfect and the tools about marketing and very helpful. I just feel more motivate it to develop the brand image in my own company and feel more confident to lead my team

This course was Amazing. I have learned so many different avenues and ways of how to define and look at brands. The instructor was great and very detailed. The information was very relatable and understandable.

Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.

It helped me understand Brand Management in the real sense and how the customer experience and its journey is what matters, was very crucial to learn along with those great examples and an awesome explanation.

The way Prof. Nader taught this course will leaves an impression on you and helps you remember all the important concepts much more easily. It is a fun way to learn and I would love to keep learning from him.

Professor Nader Tavassoli has been really helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

I think it is the best online course on brand management. It is very much simple and organized. I am not a business graduate but I understood every bit of it. A BIG THANKS TO MR. NADER! U ARE SIMPLY AWESOME!

Thoroughly enjoyed every bit of this course. Prof. Tavassoli, the simplicity and finesse with which you have exaplained complex concepts is amazing. The learnings and applications are very relevant and apt!

Excellent course, I've been in marketing for 20 years and this was an excellent refresher about what makes a good brand, a LEADING brand. Nader Travassoli is absolutely superb. Highly recommend his course.

I had a wonderful experience learning about aligning your business, Brand and Behaviour through this course. Really enjoyed Professor Tavassoli's way of teaching and felt super connected through this MOOC!

It was a revealing experience, as a hospitality professional it can be very helpful and provide ideas on better ways to create experiences, improve consumer's journeys and even explore other career paths.

The examples, Peer graded assignments and also the interviews with different corporate leaders was overall a great experience. Special thanks to Prof. Nader Tavassoli for making it so simple to understand

I am very impressed with the user experience and content of this course. Professor Nader Tavassoli managed to bring relevant information in a very clear way. I'll definitely take other courses like this.

I had a good experience learning from the London school of business through coursera . I got to know new things from the course which might help in my future business so I thank you for this opportunity.

This was a fantastic course with tonnes of examples, lot of interesting topics and beautiful explanation. This course also helped me to understand the importance of aligning business, brand and behavior.

This course has been one of the best decisions that I've ever done. The amount of information delivered, topics, interviews and examples were great and beyond to my expectations. 100% super recommended.

This course is an eye opener as to the mistakes most corporations make with regards aligning their business, brand and behavior. My sincere gratitude to Prof Nader Travassoli for putting this together.

I will never forget that coat hanger, & all the valuable lessons on Brand Management that I've learnt. The instructor explains each concept beautifully with examples. I absolutely loved this course!

excellent professor to start with. His lectures, the interviews he provided, his assignments were so on point - i am done knowing that i got so much more than just reading a book about this topic.