Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
创建者 MUHAMMAD A F•
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创建者 Martin S•
I thought the course material was relevant, and the concepts explained well. One critique and One feedback request to offer now that I have completed the course.
Critique: While Nader (the course professor) provided engaging and thought-provoking content, I noticed some business references to Marketing (industry insider & first-world specific) language. As an entry-level course, you might assume some students might struggle with these references. If not already in the industry or from the more sophisticated regions of the US and Europe.
Feedback: It is an excellent entry option to the latest thinking on Brand Management. I do not know if this is possible, but the course date stamp relates to references and case studies - pre-2015 when it was first published. Perhaps an appendix showing more recent case studies and surveys relating to how the content of the subjects covered is equally relevant in 2020, as new attendees take the course. This type of content update would be a great addition.
Overall I was delighted with the experience and the knowledge it provided.
创建者 Nader A M•
To my course collogues, Mireika, Vita and Ruth. I really appreciate your kind; constructive feedbacks. While researching brands behaviors and it's relationship with consumers, I developed that Brands deficiency are results of a behavioral deficiency. But what is behavior deficiency? days of researches, then I got myself diagnosed with Attention deficit hyperactivity disorder (ADHD) which is a mental health disorder that can cause above-normal levels of hyperactive and impulsive behaviors. I have trouble focusing my attention on a single task, for a long time. therefore I have a trouble with normal education in general from childhood, which is much more difficult for me until finally, everything made sense. I'm glad that I figured my way out until here, Thanks to Branding, it might glitched my identity for a while, accidently. but for sure It saved my life. Thank you Nader for approaching unique perspective, I really appreciate your challenging thoughts. Hope you all are safe, healthy and an inside out branders, Merry Christmas and Happy new year.
创建者 Corina A•
This was a very nice mooc overall. Prof Nader shows great compassion to really educate his students. I learned a lot more about brand management from his interviews and appreciated the input of successful executives and companies.
Cons- Though it was clear that Prof Nader carefully planned out his syllabus, it was often hard to follow him when it seems he was speaking train of thought... The terms weren't always the same and his points were not clearly coming across.
Cons- the questions in the quizzes seemed more like trick questions with a changing of words. I suggest editing them to be more pertinent to the videos that Prof Nader was presenting.
Cons- this video is outdated and should not be offered in 2020/2021 until you have updated the info and the changes in the industry.
If Prof Nader offers another, more current mooc, I will definitely consider taking it.
创建者 Jiwon P•
This course has changed my perception of brand management completely; I'd always thought of branding as a way of marketing. Now, I can confidently say that it's certainly more than that. I'd recommend this course to anyone who's interested in what a brand really encompasses or someone who's shaping their own brand or business!
Of course, though, it has some drawbacks - 1. outdated reading materials - some of the reading materials weren't accessible because they were either expired or removed. 2. the peer-graded system - had a huge fun getting my work examined by peers while gaining lots of insights by reviewing others' works. But, I think the grading criteria need to be stricter because some of them were confusing, or even unchallenging.
Nevertheless, I've enjoyed the journey with this course.
Also, thanks to Mr.Nader Tavassoli for making this amazing MOOC!