Apr 20, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Apr 14, 2020
well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.
创建者 Cathy T•
Jun 15, 2020
Really appreciate for Prof. Nader Tavassoli's dedication to this session “ aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.
创建者 Vidhi P•
May 05, 2020
I love the course. It's given me a whole new perspective to look at brands. I learned a lot of new concepts and will soon apply them in the practical world. Thanks to Professor Nader Tavassoli he has been a great mentor. I loved every single example and could personally relate to them.
创建者 Renato d C A•
Oct 07, 2019
Great course! An excellent way to get to know and enjoy the theme! Professor Tavassoli explores the main points of Brand Management with an easy language and lots of cases examples that illustrate the studied points! Surely a must have in your CV if you are joining this marketing area!
创建者 Shakhi S•
Aug 31, 2020
It was a great learning experience and gave me an insight on how actually brand functions. The professor was very clear and concise in his MOOC, used real life examples and gave me great confidence in brand management. Thank you so much for this wonderful course, I highly recommend it
创建者 Anahita T•
Aug 23, 2020
Brand Management Course was my first course in Coursera and i learned more about branding special Internal branding and the importance of paying attention to employees and the value of brand experience and brand behavior. Thank Mr Tavasoli and I'm grateful to take part in this course.
创建者 Kirsty D•
Apr 05, 2020
An informative course on brand positioning, behaviours and its relationship within the modern company. Plenty of examples and a variety of modes of teaching to make it easy to understand. Nadar is a brilliant teacher and I look forward to learning more from the London Business School.
Mar 27, 2020
Great classes. I really liked the professor's way of teaching. I am really thankful to him for explaining each and every point with easy examples and adding interviews with various executives of different brands. I got learn a lot about Branding. Its a broader concept than i thought.
创建者 William G A•
Jun 30, 2020
I learned a lot on this Brand Management Course. Never thought that Branding is a wide and variety of information, to be in good position. Techniques, examples and explanation by the professor. It inspires me, using the knowledge in my current situation and applying for new jobs.
创建者 Giulia D F•
Apr 30, 2020
Very good themes, super professional video and slides. Last but not least, Prof Tavassoli is very motivated and involving. He really wants to trasmit something to the people who decided to join the course. He will guide you in discovering the adventurous theme of Brand Management.
创建者 Pavlos G•
Apr 14, 2020
It was one of the best course i had with coursera. Professor Nader Tavassoli was very inspiring and i would love to see him teach other courses as well. Even if he talks in videos, he creates that intimacy and that makes watching it more interesting and intruguing. Congratulations
创建者 Hemanth Y•
May 25, 2020
First and foremost tons of thanks to
Professor Nader Tavassoli of London School
Business who presented insights of Brand Management supplemented with video interviews with CEO's as well as case studies to gain deeper into the subject. Great Job.... Thanks you so much Sir.
创建者 Astha A•
Apr 17, 2020
I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!
创建者 LETIZIA T•
Jul 29, 2020
I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.
创建者 ROBERTO G•
Jan 20, 2020
Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.
创建者 Anastasiia I•
Oct 05, 2019
Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!
Apr 16, 2020
Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies
创建者 Lorrin P•
Jun 16, 2020
This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.
创建者 Arif u H•
Mar 25, 2020
I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.
创建者 Fernando V•
Sep 29, 2020
After 5 weeks, just have to say a big thank you for professor Nader Tavassoli, University of London and Coursera for this great opportunity. Valuable and rich content, interviews, business cases. Happy to finish this challenge and looking forward for the next one!
创建者 Octavio A•
Aug 31, 2020
This is definitely a good decision for those wanting to expand their limits and overcome few old'style ideas in regards Brand marketing. A refreshment for the knowledge to acquire during these disruption times where everything is interconnected at a global basis.
创建者 GLORIA M M C•
Aug 05, 2020
The course is excellent. The concepts are explained really good with clearly examples. Also, I think the many interviews with employee from different business helps a lot to understand how the theory fit in the real world and how they have to adapt in each sector.
创建者 Suee C•
Mar 06, 2020
I always wanted to take a brand management course while I've working for brand space. This course taught me clear perspective with refined words and explained the process how to build brand image. Thank you prof. Tavassoli. I enjoyed a lot throughout this course.
创建者 SHAHIN A•
Jan 13, 2019
I am very much happy that I learned lots of
Things from this course.It will help my career in future. On the other hand, I am so happy that I got a certificate from well known and renowned university in England.I know this University of London since my childhood.
创建者 Malik B A K•
Aug 23, 2020
I really enjoyed this MOOC. I thought it was well planned and layed out, easy for me to follow. The work load (H.W. & Quiz) was just enough, so i could finish everything with enough time, learn about the topics and not feel over loaded and rushed. it was Awesome.
创建者 Jugjot S W•
May 26, 2020
In a short MOOC, this course is perfectly curated to make one understand the various stages of Brand building & the nuances that make the same happen! Thank you Prof Nader for putting this amazing course together! Recommend for any brand building enthusiast ...