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学生对 IE商学院 提供的 Branding and Customer Experience 的评价和反馈

373 个评分


Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....



Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.


May 24, 2020

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.


26 - Branding and Customer Experience 的 50 个评论(共 93 个)

创建者 Stephan B

May 11, 2022

Not only speaking about the perfect way in a theoretic optimal environment, but also the pitfalls and risk to watch for. Very good


May 2, 2020

Great course with lots of insights, videos, additional material to read and valuation of the knowledge on each step. Thank you!

创建者 Joaquín E P

Jul 16, 2019

Really interesting. I learned some concepts I didn't know I knew and some unknown for me.

创建者 Amira S M

Apr 22, 2020

Very Resourceful and educational

Totally recommended for Business Dev. and Customer x

创建者 Firuza

Oct 6, 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

创建者 Mahesh S

Jul 30, 2020

Excellent Learning opportunity and also platform. Nice Journey. Thanks.

创建者 Shaurya s

Apr 19, 2020

Amazing experience and thank-you for valuable insight into the course.

创建者 Valdemiro G

Oct 16, 2020

Amazing insight into the customer journey and product design.

创建者 Aniket P

Jun 16, 2020

Fantastic course, gives you unique information and new vision

创建者 Arkademi

Dec 20, 2021

the course and the mentor gave very well study material

创建者 Veronica C R

Jan 20, 2019

Excellent content and presented in a very engaging way.

创建者 Carmen R

Nov 12, 2021

Interesting and useful information. Great teachers

创建者 Olla E

Aug 27, 2020

it was very insightful and educational..

Great Job!

创建者 Ritesh A

Sep 2, 2020

Very good Course for under standing Customer

创建者 Patricia E P R

Mar 29, 2022

Me encantó, pude aprende mucho con el curso

创建者 Sebastian M

Sep 22, 2020

Excelente profesor y profundidad del curso!

创建者 Suryadeep M

Aug 3, 2021

Thoroughly explained and relevant content

创建者 Juan P M M

Sep 28, 2020

Gracias, un curso y docente EXCELENTES.

创建者 Noman H S

Apr 27, 2020

very informative and beneficial course

创建者 Alan R L

Apr 6, 2020

Conteúdo e metologia de alto nível!

创建者 Taiwo T

May 18, 2021

I totally loved the experience!

创建者 Emmanuel D C

May 15, 2020

Thanks this was really helpful!

创建者 milenaguila 6

Feb 9, 2022

Es un curso de gran provecho

创建者 Teacher K

Dec 16, 2021

Highly recommended course!

创建者 Vijay S

Aug 13, 2020

Very nicely explained &