课程信息

67,341 次近期查看

学生职业成果

30%

完成这些课程后已开始新的职业生涯

26%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为19 小时
英语(English)
字幕:英语(English), 西班牙语(Spanish)

您将获得的技能

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

学生职业成果

30%

完成这些课程后已开始新的职业生涯

26%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为19 小时
英语(English)
字幕:英语(English), 西班牙语(Spanish)

讲师

提供方

Brightline Initiative 徽标

Brightline Initiative

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up97%(4,531 个评分)Info
1

1

完成时间为 3 小时

Module 1: The Gap between Strategy Design and Strategy Delivery

完成时间为 3 小时
12 个视频 (总计 66 分钟), 8 个阅读材料, 2 个测验
12 个视频
Welcome to Module 1!3分钟
Why Organizations Fail to Meet their Strategic Objectives4分钟
Blackberry: A Case-Study in Disruption2分钟
Factors Contributing to the Gap4分钟
Are You Asking the Right Questions? By TED and Brightline1分钟
Characterizing the Gap2分钟
Netflix and Blockbuster: A Case-Study in Disruption4分钟
Singapore: Transforming Itself into a Global Economic Hub4分钟
Jeroen Tas, Royal Philips10分钟
Sunil Prashara, Project Management Institute12分钟
Haiyan Wang, China India Institute11分钟
8 个阅读材料
Meet the Course Facilitator1分钟
Take This Survey!5分钟
General Information10分钟
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1分钟
Your Strategy Has to Be Flexible — But So Does Your Execution10分钟
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分钟
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分钟
Module 1 Wrap Up1分钟
2 个练习
Test Your Understanding 1 - Part 15分钟
Test Your Understanding 1 - Part 28分钟
2

2

完成时间为 3 小时

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

完成时间为 3 小时
15 个视频 (总计 64 分钟), 7 个阅读材料, 1 个测验
15 个视频
NASA: Guiding Principle 1 in Action4分钟
Guiding Principle #1 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 22分钟
Saudi Telecom Company: Guiding Principle 2 in Action3分钟
Guiding Principle #2 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 33分钟
American Red Cross: Guiding Principle 3 in Action2分钟
Guiding Principle #3 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 42分钟
Amazon: Guiding Principle 4 in Action3分钟
Guiding Principle #4 by TED and Brightline1分钟
Roger Martin, Rotman School of Management12分钟
Dina Matta, ING Bank11分钟
Executives at Saudi Telecom Company (STC)9分钟
7 个阅读材料
Welcome to Module 2!2分钟
Why Brightline's 10 Guiding Principles are Important3分钟
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分钟
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分钟
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分钟
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分钟
Module 2 Wrap Up2分钟
1 个练习
Test Your Understanding 215分钟
3

3

完成时间为 2 小时

Module 3: Brightline Guiding Principles 5, 6 and 7

完成时间为 2 小时
12 个视频 (总计 58 分钟), 6 个阅读材料, 1 个测验
12 个视频
ING Bank: Guiding Principle 5 Action4分钟
Guiding Principle #5 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 62分钟
NHS Connecting for Health: Guiding Principle 6 in Action3分钟
Guiding Principle #6 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 73分钟
Spotify: Guiding Principle 7 in Action3分钟
Guiding Principle #7 by TED and Brightline1分钟
Rita McGrath, Columbia Business School8分钟
Martin Reeves, BCG Henderson Institute14分钟
Vijay Govindarajan, Dartmouth College8分钟
6 个阅读材料
Welcome to Module 3!2分钟
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分钟
3 Changes Retailers Need to Make to Survive10分钟
OPTIONAL READING: The Stretch Goal Paradox10分钟
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分钟
Module 3 Wrap Up1分钟
1 个练习
Test Your Understanding 315分钟
4

4

完成时间为 2 小时

Module 4: Brightline Guiding Principles 8, 9 and 10

完成时间为 2 小时
11 个视频 (总计 44 分钟), 6 个阅读材料, 1 个测验
11 个视频
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分钟
Guiding Principle #8 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 93分钟
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分钟
Guiding Principle #9 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 102分钟
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分钟
Guiding Principle #10 by TED and Brightline1分钟
Tendayi Viki, Strategyzer8分钟
Perry Keenan, Boston Consulting Group (BCG)9分钟
6 个阅读材料
Welcome to Module 4!2分钟
Meet Tendayi Viki and Perry Keenan1分钟
Your Strategy Should Be a Hypothesis You Constantly Adjust10分钟
OPTIONAL READING: Strategic Agility, the Netflix Way10分钟
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分钟
Module 4 Wrap Up2分钟
1 个练习
Test Your Understanding 415分钟

审阅

来自BRIDGING THE GAP BETWEEN STRATEGY DESIGN AND DELIVERY的热门评论

查看所有评论

常见问题

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 您可在付款后两周内,或者在课程第一个班次开课后(对于已启动的课程)两周内,获得全额退款,以其中较晚者为准。获得课程证书后,您便无法再退款;即使您在两周的退款期内完成了课程,也是如此。请阅读我们完整的退款政策

  • 是的,Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。了解详情

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

还有其他问题吗?请访问 学生帮助中心