课程信息

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学生职业成果

24%

完成这些课程后已开始新的职业生涯

22%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为18 小时
英语(English)

您将获得的技能

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

学生职业成果

24%

完成这些课程后已开始新的职业生涯

22%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为18 小时
英语(English)

讲师

提供方

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Brightline Initiative

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up97%(5,302 个评分)Info
1

1

完成时间为 3 小时

Module 1: The Gap between Strategy Design and Strategy Delivery

完成时间为 3 小时
12 个视频 (总计 66 分钟), 8 个阅读材料, 2 个测验
12 个视频
Welcome to Module 1!3分钟
Why Organizations Fail to Meet their Strategic Objectives4分钟
Blackberry: A Case-Study in Disruption2分钟
Factors Contributing to the Gap4分钟
Are You Asking the Right Questions? By TED and Brightline1分钟
Characterizing the Gap2分钟
Netflix and Blockbuster: A Case-Study in Disruption4分钟
Singapore: Transforming Itself into a Global Economic Hub4分钟
Jeroen Tas, Royal Philips10分钟
Sunil Prashara, Project Management Institute12分钟
Haiyan Wang, China India Institute11分钟
8 个阅读材料
Meet the Course Facilitator1分钟
Take This Survey!5分钟
General Information10分钟
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1分钟
Your Strategy Has to Be Flexible — But So Does Your Execution10分钟
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分钟
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分钟
Module 1 Wrap Up1分钟
2 个练习
Test Your Understanding 1 - Part 15分钟
Test Your Understanding 1 - Part 28分钟
2

2

完成时间为 3 小时

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

完成时间为 3 小时
15 个视频 (总计 64 分钟), 7 个阅读材料, 1 个测验
15 个视频
NASA: Guiding Principle 1 in Action4分钟
Guiding Principle #1 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 22分钟
Saudi Telecom Company: Guiding Principle 2 in Action3分钟
Guiding Principle #2 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 33分钟
American Red Cross: Guiding Principle 3 in Action2分钟
Guiding Principle #3 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 42分钟
Amazon: Guiding Principle 4 in Action3分钟
Guiding Principle #4 by TED and Brightline1分钟
Roger Martin, Rotman School of Management12分钟
Dina Matta, ING Bank11分钟
Executives at Saudi Telecom Company (STC)9分钟
7 个阅读材料
Welcome to Module 2!2分钟
Why Brightline's 10 Guiding Principles are Important3分钟
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分钟
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分钟
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分钟
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分钟
Module 2 Wrap Up2分钟
1 个练习
Test Your Understanding 215分钟
3

3

完成时间为 2 小时

Module 3: Brightline Guiding Principles 5, 6 and 7

完成时间为 2 小时
12 个视频 (总计 58 分钟), 6 个阅读材料, 1 个测验
12 个视频
ING Bank: Guiding Principle 5 Action4分钟
Guiding Principle #5 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 62分钟
NHS Connecting for Health: Guiding Principle 6 in Action3分钟
Guiding Principle #6 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 73分钟
Spotify: Guiding Principle 7 in Action3分钟
Guiding Principle #7 by TED and Brightline1分钟
Rita McGrath, Columbia Business School8分钟
Martin Reeves, BCG Henderson Institute14分钟
Vijay Govindarajan, Dartmouth College8分钟
6 个阅读材料
Welcome to Module 3!2分钟
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分钟
3 Changes Retailers Need to Make to Survive10分钟
OPTIONAL READING: The Stretch Goal Paradox10分钟
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分钟
Module 3 Wrap Up1分钟
1 个练习
Test Your Understanding 315分钟
4

4

完成时间为 2 小时

Module 4: Brightline Guiding Principles 8, 9 and 10

完成时间为 2 小时
11 个视频 (总计 44 分钟), 6 个阅读材料, 1 个测验
11 个视频
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分钟
Guiding Principle #8 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 93分钟
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分钟
Guiding Principle #9 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 102分钟
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分钟
Guiding Principle #10 by TED and Brightline1分钟
Tendayi Viki, Strategyzer8分钟
Perry Keenan, Boston Consulting Group (BCG)9分钟
6 个阅读材料
Welcome to Module 4!2分钟
Meet Tendayi Viki and Perry Keenan1分钟
Your Strategy Should Be a Hypothesis You Constantly Adjust10分钟
OPTIONAL READING: Strategic Agility, the Netflix Way10分钟
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分钟
Module 4 Wrap Up2分钟
1 个练习
Test Your Understanding 415分钟

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