课程信息
4.7
66 个评分
21 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为18 小时

建议:Five weeks of study, 2-3 hours per week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为18 小时

建议:Five weeks of study, 2-3 hours per week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
Reading
11 个视频 (总计 53 分钟), 14 个阅读材料, 1 个测验
Video11 个视频
Welcome to Module 1!3分钟
Why Organizations Fail to Meet their Strategic Objectives4分钟
Blackberry: A Case-Study in Disruption2分钟
Factors Contributing to the Gap4分钟
Are You Asking the Right Questions? By TED and Brightline1分钟
Characterizing the Gap2分钟
Netflix and Blockbuster: A Case-Study in Disruption4分钟
Singapore: Transforming Itself into a Global Economic Hub3分钟
Jeroen Tas, Royal Philips10分钟
Haiyan Wang, China India Institute11分钟
Reading14 个阅读材料
Meet the Course Facilitator1分钟
Take This Survey!5分钟
Recommendations for Success4分钟
Navigating and Getting Help4分钟
Time Commitment2分钟
To Earn a Free Certificate1分钟
Honor Code10分钟
Discussion Forums2分钟
Social Media1分钟
Meet Jeroen Tas and Haiyan Wang1分钟
Your Strategy Has to Be Flexible — But So Does Your Execution15分钟
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分钟
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分钟
Module 1 Wrap Up1分钟
Quiz1 个练习
Test Your Understanding15分钟
2
完成时间(小时)
完成时间为 3 小时

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving in to the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
Reading
15 个视频 (总计 64 分钟), 7 个阅读材料, 1 个测验
Video15 个视频
NASA: Guiding Principle 1 in Action4分钟
Guiding Principle #1 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 22分钟
Saudi Telecom Company: Guiding Principle 2 in Action3分钟
Guiding Principle #2 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 33分钟
American Red Cross: Guiding Principle 3 in Action2分钟
Guiding Principle #3 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 42分钟
Amazon: Guiding Principle 4 in Action3分钟
Guiding Principle #4 by TED and Brightline1分钟
Roger Martin, Rotman School of Management12分钟
Dina Matta, ING Bank11分钟
Executives at Saudi Telecom Company (STC)8分钟
Reading7 个阅读材料
Welcome to Module 2!2分钟
Why Brightline's 10 Guiding Principles are Important3分钟
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分钟
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分钟
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分钟
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分钟
Module 2 Wrap Up2分钟
Quiz1 个练习
Test your Understanding15分钟
3
完成时间(小时)
完成时间为 2 小时

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
Reading
12 个视频 (总计 57 分钟), 6 个阅读材料, 1 个测验
Video12 个视频
ING Bank: Guiding Principle 5 Action4分钟
Guiding Principle #5 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 62分钟
NHS Connecting for Health: Guiding Principle 6 in Action3分钟
Guiding Principle #6 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 73分钟
Spotify: Guiding Principle 7 in Action3分钟
Guiding Principle #7 by TED and Brightline1分钟
Rita McGrath, Columbia Business School8分钟
Martin Reeves, BCG Henderson Institute14分钟
Vijay Govindarajan, Dartmouth College8分钟
Reading6 个阅读材料
Welcome to Module 3!2分钟
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分钟
3 Changes Retailers Need to Make to Survive15分钟
OPTIONAL READING: The Stretch Goal Paradox10分钟
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分钟
Module 3 Wrap Up1分钟
Quiz1 个练习
Test your Understanding15分钟
4
完成时间(小时)
完成时间为 2 小时

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
Reading
12 个视频 (总计 55 分钟), 6 个阅读材料, 1 个测验
Video12 个视频
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分钟
Guiding Principle #8 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 93分钟
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分钟
Guiding Principle #9 by TED and Brightline1分钟
Understanding Brightline's Guiding Principle 102分钟
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分钟
Guiding Principle #10 by TED and Brightline1分钟
Mark Langley and Cindy Anderson, Project Management Institute (PMI)11分钟
Tendayi Viki, Benneli Jacobs and Company8分钟
Perry Keenan, The Boston Consulting Group (BCG)9分钟
Reading6 个阅读材料
Welcome to Module 4!2分钟
Meet Mark Langley, Cindy Anderson, Tendayi Viki, and Perry Keenan1分钟
Your Strategy Should Be a Hypothesis You Constantly Adjust15分钟
OPTIONAL READING: Strategic Agility, the Netflix Way10分钟
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分钟
Module 4 Wrap Up2分钟
Quiz1 个练习
Test your Understanding15分钟
4.7
21 个审阅Chevron Right

热门审阅

创建者 SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

创建者 GSDec 6th 2018

Well laid out course. Detailed information very well complimented by the views from experts and the industry examples.

讲师

Avatar

Ricardo Viana Vargas

Executive Director

关于 Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

还有其他问题吗?请访问 学生帮助中心