Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions.
In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.
本课程是 Sales Training for High Performing Teams 专项课程 专项课程的一部分
Sales Training: Building Your Sales Career
提供方
教学大纲 - 您将从这门课程中学到什么
周
1Building Your Sales Career
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
11 个视频 （总计 72 分钟）, 2 个阅读材料, 3 个测验
11 个视频
The Secret to Succeeding in Sales9分钟
Choosing a Sales Job9分钟
When You Land Your First Sales Job1分钟
Why Inbound Sales?7分钟
Adopting an Inbound Sales Strategy9分钟
Why is the Identify Phase Important in Inbound Sales?3分钟
Defining a "Good Fit" Prospect8分钟
Listening for Active Buyers7分钟
Using Social Selling to Identify Active Buyers6分钟
Enriching Leads With Buyer Context2分钟
2 个阅读材料
Welcome!20分钟
Additional Tips to Get a Job in Sales (Optional)
2 个练习
Inbound Sales Fundamentals20分钟
Prioritizing Active Buyers Over Passive Buyers20分钟
周
2Selling With a Consultative Mindset
In this module, you'll learn how to take a personalized, contextual, well-researched approach to every conversation. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
14 个视频 （总计 89 分钟）, 3 个测验
14 个视频
Connecting With Inbound Leads7分钟
Connecting With Leads Based On Trigger Events and Common Connections5分钟
Moving to the Explore Phase15分钟
Why Do You Need a Qualification Framework?3分钟
Starting an Exploratory Call5分钟
Exploring a Prospect's Goals and Challenges5分钟
Motivating a Prospect to Take Action5分钟
Ending an Exploratory Call9分钟
Why Should You Personalize Your Sales Presentations?3分钟
Creating a Personalized Sales Presentation3分钟
Recapping What You've Learned from Previous Sales Conversations7分钟
Suggesting Ways to Achieve the Buyer's Goals4分钟
Helping the Buyer Make the Decision7分钟
3 个练习
Earning the Attention of Today's Empowered Buyer20分钟
Understanding the Buyer's Context20分钟
Delivering Personalized Sales Presentations20分钟
讲师
Kyle Jepson
Inbound Sales Professor关于 HubSpot Academy
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
关于 Sales Training for High Performing Teams 专项课程
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
还有其他问题吗？请访问 学生帮助中心。
