The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
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来自BUSINESS ANALYTICS AND DIGITAL MEDIA的热门评论
The course content is quite wonderful & very well navigated by the professor. Very useful insights learnt from the course; which will be very helpful in my career to visualize data & take decisions.
This is a very good course on Bsuiness analytics. The only thing where I faced difficulty was in learning the use of R Software\n\nIt could be explained in a more easy and detailed manner
The course has taught me a data-driven approach to the world of business, using statistics and data modeling which will help me to develop new business insights.
The course is a very good course .Through this I have been able to broaden my knowledge on the media through business.I recommend this course to all.
关于 商业技术管理 专项课程
With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens.