课程信息
4.0
116 个评分
29 个审阅
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....
Globe

100% 在线课程

立即开始,按照自己的计划学习。
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Beginner Level

初级

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建议:7 hours/week

完成时间大约为8 小时
Comment Dots

English

字幕:English

您将获得的技能

Digital MediaData AnalysisAnalyticsBusiness Analytics
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议:7 hours/week

完成时间大约为8 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 2 小时

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics. ...
Reading
7 个视频(共 54 分钟), 2 个阅读材料, 1 个测验
Video7 个视频
Conceptual Preliminaries13分钟
Framework for Problem Formulation7分钟
Transformative Problem Formulation6分钟
Data Types and Psychometric Scaling7分钟
Exploratory Vs Confirmatory Dichotomy7分钟
Revisiting Problem Formulation4分钟
Reading2 个阅读材料
Introduction to Business Analytics and Psychometrics10分钟
In Video Reading for Lecture "Revisiting Problem Formulation"10分钟
Quiz1 个练习
Summative Assessment30分钟

2

章节
Clock
完成时间为 2 小时

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools. ...
Reading
7 个视频(共 45 分钟), 2 个阅读材料, 1 个测验
Video7 个视频
A primer on Business Experimentation10分钟
Conceptual Preliminaries3分钟
Software for this Course2分钟
Training Machines A People-Analytics Use Case11分钟
The Exponential Learning Curve of the Machines7分钟
Toolscape Summary and Warp-up1分钟
Reading2 个阅读材料
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10分钟
Additional links and reading material10分钟
Quiz1 个练习
Summative Assessment30分钟

3

章节
Clock
完成时间为 2 小时

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments. ...
Reading
5 个视频(共 43 分钟), 3 个阅读材料, 1 个测验
Video5 个视频
preliminaries for Customer Analytics5分钟
Factorizing Data11分钟
Clustering Data11分钟
Visualising Data6分钟
Reading3 个阅读材料
Data sets and slides as reference material for Perceptual mapping10分钟
How to Run Analytics Apps in R10分钟
Analytics Apps - Examples & Intro10分钟
Quiz1 个练习
Summative Assessement30分钟

4

章节
Clock
完成时间为 2 小时

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools. ...
Reading
6 个视频(共 42 分钟), 2 个阅读材料, 1 个测验
Video6 个视频
Setting the Context: Digital Advertising7分钟
The App Era in Digital Social Media4分钟
Social Graphs and Hyper-Segmentation8分钟
Non-Social Digital Media for the Enterprise3分钟
Formulating and Analytics Problem7分钟
Reading2 个阅读材料
Additional Reading for Module "Digital Media"10分钟
GE caselet: In-video Reading10分钟
Quiz1 个练习
Summative Assessment30分钟
4.0

热门审阅

创建者 ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

创建者 JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

讲师

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

关于 Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

关于 Business Technology Management 专项课程

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
Business Technology Management

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