课程信息

54,006 次近期查看

学生职业成果

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为7 小时
英语(English)
字幕:英语(English)

您将获得的技能

Digital MediaData AnalysisAnalyticsBusiness Analytics

学生职业成果

50%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为7 小时
英语(English)
字幕:英语(English)

提供方

印度商学院 徽标

印度商学院

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Introduction to Business Analytics

完成时间为 2 小时
7 个视频 (总计 54 分钟), 2 个阅读材料, 1 个测验
7 个视频
Conceptual Preliminaries13分钟
Framework for Problem Formulation7分钟
Transformative Problem Formulation6分钟
Data Types and Psychometric Scaling7分钟
Exploratory Vs Confirmatory Dichotomy7分钟
Revisiting Problem Formulation4分钟
2 个阅读材料
Introduction to Business Analytics and Psychometrics10分钟
In Video Reading for Lecture "Revisiting Problem Formulation"10分钟
1 个练习
Summative Assessment30分钟
2

2

完成时间为 2 小时

Toolscape

完成时间为 2 小时
7 个视频 (总计 45 分钟), 2 个阅读材料, 1 个测验
7 个视频
A primer on Business Experimentation10分钟
Conceptual Preliminaries3分钟
Software for this Course2分钟
Training Machines A People-Analytics Use Case11分钟
The Exponential Learning Curve of the Machines7分钟
Toolscape Summary and Warp-up1分钟
2 个阅读材料
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10分钟
Additional links and reading material10分钟
1 个练习
Summative Assessment30分钟
3

3

完成时间为 2 小时

Customer Analytics

完成时间为 2 小时
5 个视频 (总计 43 分钟), 3 个阅读材料, 1 个测验
5 个视频
preliminaries for Customer Analytics5分钟
Factorizing Data11分钟
Clustering Data11分钟
Visualising Data6分钟
3 个阅读材料
Data sets and slides as reference material for Perceptual mapping10分钟
How to Run Analytics Apps in R10分钟
Analytics Apps - Examples & Intro10分钟
1 个练习
Summative Assessement30分钟
4

4

完成时间为 2 小时

Digital Media

完成时间为 2 小时
6 个视频 (总计 42 分钟), 2 个阅读材料, 1 个测验
6 个视频
Setting the Context: Digital Advertising7分钟
The App Era in Digital Social Media4分钟
Social Graphs and Hyper-Segmentation8分钟
Non-Social Digital Media for the Enterprise3分钟
Formulating and Analytics Problem7分钟
2 个阅读材料
Additional Reading for Module "Digital Media"10分钟
GE caselet: In-video Reading10分钟
1 个练习
Summative Assessment30分钟

审阅

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关于 商业技术管理 专项课程

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
商业技术管理

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