The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
- 5 stars
- 4 stars
- 3 stars
- 2 stars
- 1 star
来自BUSINESS ANALYTICS AND DIGITAL MEDIA的热门评论
This is a very good course on Bsuiness analytics. The only thing where I faced difficulty was in learning the use of R Software\n\nIt could be explained in a more easy and detailed manner
The course is a very good course .Through this I have been able to broaden my knowledge on the media through business.I recommend this course to all.
Great examples are taken to explain topics. Got an overall idea of how the raw data can be analyzed to derive insights through different models.
Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.
关于 商业技术管理 专项课程
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.