课程信息
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第 2 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:9 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Digital MediaData AnalysisAnalyticsBusiness Analytics

第 2 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:9 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Introduction to Business Analytics

7 个视频 (总计 54 分钟), 2 个阅读材料, 1 个测验
7 个视频
Conceptual Preliminaries13分钟
Framework for Problem Formulation7分钟
Transformative Problem Formulation6分钟
Data Types and Psychometric Scaling7分钟
Exploratory Vs Confirmatory Dichotomy7分钟
Revisiting Problem Formulation4分钟
2 个阅读材料
Introduction to Business Analytics and Psychometrics10分钟
In Video Reading for Lecture "Revisiting Problem Formulation"10分钟
1 个练习
Summative Assessment30分钟
2
完成时间为 2 小时

Toolscape

7 个视频 (总计 45 分钟), 2 个阅读材料, 1 个测验
7 个视频
A primer on Business Experimentation10分钟
Conceptual Preliminaries3分钟
Software for this Course2分钟
Training Machines A People-Analytics Use Case11分钟
The Exponential Learning Curve of the Machines7分钟
Toolscape Summary and Warp-up1分钟
2 个阅读材料
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10分钟
Additional links and reading material10分钟
1 个练习
Summative Assessment30分钟
3
完成时间为 2 小时

Customer Analytics

5 个视频 (总计 43 分钟), 3 个阅读材料, 1 个测验
5 个视频
preliminaries for Customer Analytics5分钟
Factorizing Data11分钟
Clustering Data11分钟
Visualising Data6分钟
3 个阅读材料
Data sets and slides as reference material for Perceptual mapping10分钟
How to Run Analytics Apps in R10分钟
Analytics Apps - Examples & Intro10分钟
1 个练习
Summative Assessement30分钟
4
完成时间为 2 小时

Digital Media

6 个视频 (总计 42 分钟), 2 个阅读材料, 1 个测验
6 个视频
Setting the Context: Digital Advertising7分钟
The App Era in Digital Social Media4分钟
Social Graphs and Hyper-Segmentation8分钟
Non-Social Digital Media for the Enterprise3分钟
Formulating and Analytics Problem7分钟
2 个阅读材料
Additional Reading for Module "Digital Media"10分钟
GE caselet: In-video Reading10分钟
1 个练习
Summative Assessment30分钟
4.2
40 个审阅Chevron Right

50%

通过此课程获得实实在在的工作福利

来自Business Analytics and Digital Media的热门评论

创建者 ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

创建者 NMJul 14th 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

讲师

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

关于 印度商学院

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

About the 商业技术管理 专项课程

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
商业技术管理

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