University System of Georgia
Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
University System of Georgia

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Taught in English

Some content may not be translated

60,905 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Dan Stotz

Instructor: Dan Stotz

4.6

(609 reviews)

Beginner level
No prior experience required
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 8 modules in this course

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model.

What's included

3 videos2 readings1 quiz1 peer review1 discussion prompt

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!

What's included

2 videos1 reading1 quiz1 peer review1 discussion prompt

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes."

What's included

2 videos2 readings1 quiz1 peer review1 discussion prompt

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty.

What's included

2 videos1 reading2 quizzes1 peer review1 discussion prompt

According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial.

What's included

2 videos1 reading2 quizzes1 peer review1 discussion prompt

The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport.

What's included

2 videos1 reading2 quizzes1 peer review1 discussion prompt

The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel.

What's included

2 videos1 reading1 quiz1 peer review1 discussion prompt

Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas.

What's included

2 videos1 reading2 peer reviews1 discussion prompt

Instructor

Instructor ratings
4.7 (91 ratings)
Dan Stotz
University System of Georgia
4 Courses147,656 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 609

4.6

609 reviews

  • 5 stars

    73.44%

  • 4 stars

    20%

  • 3 stars

    5.08%

  • 2 stars

    0.98%

  • 1 star

    0.49%

GM
4

Reviewed on May 15, 2018

PT
4

Reviewed on Feb 26, 2021

SR
5

Reviewed on Oct 31, 2018

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions