课程信息
4.5
292 个评分
85 个审阅
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100% 在线

立即开始,按照自己的计划学习。
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可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:4 hours of study, 10 hours of active project work...
可选语言

英语(English)

字幕:英语(English), 越南语, 西班牙语(Spanish)

您将获得的技能

Business PlanBusiness ModelBusiness ModelingValue Proposition
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:4 hours of study, 10 hours of active project work...
可选语言

英语(English)

字幕:英语(English), 越南语, 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
Reading
3 个视频 (总计 16 分钟), 2 个阅读材料, 2 个测验
Video3 个视频
Animated Video, Business Idea to Business Model2分钟
Business Model Canvas Overview Presentation10分钟
Reading2 个阅读材料
Presentation Slides as a Handout10分钟
A Blank Business Model Canvas10分钟
Quiz1 个练习
The BMC Basics6分钟
2
完成时间(小时)
完成时间为 1 小时

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
Reading
2 个视频 (总计 12 分钟), 1 个阅读材料, 1 个测验
Video2 个视频
Customer Segments Presentation8分钟
Reading1 个阅读材料
Presentation Slides as a Handout10分钟
Quiz1 个练习
Customer Segment Basics6分钟
3
完成时间(小时)
完成时间为 1 小时

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
Reading
2 个视频 (总计 9 分钟), 2 个阅读材料, 1 个测验
Video2 个视频
Value Propositions Presentation6分钟
Reading2 个阅读材料
Presentation Slides as a Handout10分钟
A Blank Value Proposition Canvas10分钟
Quiz1 个练习
Value Proposition Basics6分钟
4
完成时间(小时)
完成时间为 1 小时

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
Reading
2 个视频 (总计 9 分钟), 1 个阅读材料, 2 个测验
Video2 个视频
Channels and Customer Relationships Presentation5分钟
Reading1 个阅读材料
Presentation Slides as a Handout10分钟
Quiz2 个练习
Channel & Customer Relationship Basics8分钟
Mid-Course Quiz14分钟

讲师

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Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
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David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

关于 University System of Georgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

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