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学生对 巴黎高等商学院 提供的 Business Model Innovation 的评价和反馈

4.7
399 个评分
127 条评论

课程概述

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

热门审阅

DO
Jun 10, 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.\n\nWarm regards

CF
Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

筛选依据:

51 - Business Model Innovation 的 75 个评论(共 122 个)

创建者 Vishwanath G

Nov 22, 2020

I like this Course and I feel that it will really help me to become a successful enterprenuer

创建者 Mathieu

Jun 30, 2020

Very informative

Great content and assignments

Very impressed by the quality of the course

创建者 Laurence K

Jun 8, 2017

vraiment intéressant. permet une approche structurée d'un pivot sur son business model

创建者 Daniel J S

Oct 12, 2020

I liked the course and finished all the requirements. However I cannot my certificate

创建者 LISO Q

Dec 1, 2016

Very good examples throughout the course : JCDecaux, the Spanish theatre, Michelin...

创建者 FAJAR S A P

Oct 30, 2020

Great course with a lot of explanations, examples, and provocative model. Thank you!

创建者 Guillermo L

May 24, 2018

Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!

创建者 Zola

Nov 16, 2020

Very helpful course, great insight about business model and how to create your own

创建者 Eliza A Y W

Mar 8, 2021

This course help your to rethinking the business model that address your needs!

创建者 PRAJJWAL D

Aug 24, 2020

Excellent course for learning Business model basics and furthermore to that.

创建者 QUETTIER

Aug 2, 2020

Thanks to the two teachers ! The course was illustrated with great examples

创建者 Rosimar S

Jun 29, 2020

very well structured with a lot of gain for this field. strongly recommend.

创建者 Jean-Marie G

May 31, 2020

Very inspiring yet pragmatic course. I strongly recommend this course !!!

创建者 Ronald I W

Feb 15, 2017

Excellent and interesting course. Very well put together and presented.

创建者 Samar J

Nov 24, 2020

Very well structured course giving more insights of business modeling.

创建者 Olivier G

Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

创建者 Roy K

Jun 8, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

创建者 Pranav T

Nov 1, 2019

This is a must course for any one who wants to build a better co.

创建者 Jesus A S P

Jun 5, 2018

Great set of basic tools to improve a business characteristics!

创建者 Aaron B

Feb 14, 2018

Great course, a unique approach to business model reinvention.

创建者 Thaer D

Mar 8, 2021

the most effective course I have learned about Business Model

创建者 Frank N

Oct 23, 2020

but next time you need to provide completion certificates

创建者 Marjorie S

Nov 17, 2020

Very good class with very good teachers and case studies

创建者 Yannick G

Apr 8, 2021

Great course, probably the best I´ve taken in coursera.

创建者 Hafizh K

Mar 13, 2021

good introductory course for business model innovation